Tencent
Senior Global Marketing & Campaign Manager, PC Console Games
About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
- Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
- Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
- Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
- Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.
Who We Look For
- Over 10 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
- Experience in global game channel deployment and user growth, or experience related to overseas application growth.
- Data-driven mindset, with experience and ability in data analysis.
- Creative content ability, with experience in game creativity and execution.
- Fluent in English to work.
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Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
