Job Description
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.
What does a Senior Demand Generation Manager do at Busuu?
We are looking for a strategic and execution-oriented Senior Demand Generation Manager to drive our B2B growth engine. This role is responsible for the performance of our demand generation strategy, bridging the gap between high-impact field marketing and digital inbound channels.
You will own the end-to-end execution of our B2B events across core regions (Italy, France, Spain, DACH, and ROW) while simultaneously collaborating with our internal Paid and Organic teams to optimize campaigns that fuel a high-quality sales pipeline. This is a "full-stack" marketing role for someone who loves the energy of live events but is equally obsessed with conversion rates, CAC, and lead scoring. We are looking for someone who views AI not just as a tool, but as a core component of campaign strategy and execution.
Responsibilities
Demand Gen Strategy & Performance: Oversee the performance of all B2B demand generation efforts, ensuring a steady flow of MQLs and SQLs to meet revenue and growth targets. You will help shape and build our AI-driven capabilities, contributing to the implementation of tools that forecast pipeline, conduct predictive analytics, and identify high-propensity accounts.
Strategic End-to-End Field Marketing: Lead the planning, coordination, and delivery of B2B events across core regions, looking to establish AI-driven predictive analytics to identify high-impact events and account-based marketing (ABM) tactics to personalize on-site experiences. You will manage everything from logistics and contracts to on-site execution and post-event reporting.
Paid Media Collaboration: Work closely with the internal Paid Marketing team to brief, set up, and optimize B2B campaigns (LinkedIn, Google Ads, etc.) that align with field activities and broader business goals. You will champion the use of AI for real-time campaign optimization, creative testing, and automated bidding strategies to maximize ROI.
Inbound & Content Alignment: Partner with the Organic/Content team to develop and distribute content (whitepapers, webinars, case studies) designed specifically to drive organic inbound leads and nurture existing prospects.
Stakeholder Management: Coordinate with New Business and Customer Success teams to ensure alignment on lead follow-up and clear ownership of the pipeline journey.
Operations & Analytics: Track and analyze performance across all channels (Paid, Organic, and Field), managing lead data within our CRM (HubSpot) to report on ROI and marketing-sourced opportunities. You will use AI-enhanced reporting within HubSpot to provide deeper insights into the customer journey and attribution.
Budget & Procurement: Oversee event-related contracts, POs, and invoices, ensuring all activities remain within budget and adhere to internal processes.
Requirements
Experience: Proven experience in B2B Demand Generation or Field Marketing, ideally within a SaaS or EdTech environment.
Full-Funnel Expertise: A strong understanding of how to balance "brand" (events) with "demand" (paid/organic) to create a cohesive growth strategy.
AI & Technical Mindset: Strong "AI-first" mentality with a track record of using AI tools for campaign optimization, predictive modeling, and workflow automation.
Project Management: Exceptional skills in managing multiple projects, stakeholders, and deadlines simultaneously.
Technical Literacy: Proficient in CRM systems (ideally HubSpot) and comfortable using data to drive decision-making.
Communication: Fluency in English with strong written skills. Additional European languages (French, Spanish, Italian, or German) are a strong plus.
Operational Rigor: Highly organized with experience managing contracts, approvals, and budgets.
At Busuu we want to ensure that you have access to some great benefits:
Our centrally located offices are well-equipped with free breakfast, plenty of snacks, fresh fruit, and free lunch.
Busuu offers a great Private Health Insurance scheme
There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers
We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
We offer enhanced maternity and paternity leave
Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Friday socials, quarterly team, and company events
What happens next
We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.
CV application review - We will review it as quickly as possible
Let’s chat - Quick chat with our team about your experience and the role
Interview - With the Hiring Manager
Case Study - At home case study to show off your skills
Interview - Interview to review the task and speak with other colleagues in the team
Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgement-free zone to speak freely.
If you like the sound of that, join us. We'd love to hear what you have to say.
