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Develop and lead data-driven ecommerce growth strategies for Shopify Plus clients. Responsibilities include analyzing customer and sales data, identifying growth opportunities, creating strategic roadmaps, leading workshops, planning A/B tests, optimizing conversion and customer experience, aligning ecommerce initiatives with marketing activities, recommending technology stacks, and managing strategic projects such as subscriptions, bundling, and loyalty programs.
Senior Ecommerce Strategist
About Swanky
Do you thrive on being part of a team of highly skilled, ambitious people who are dedicated to achieving great things?
Swanky is one of the world's most experienced full-service international Shopify Plus teams. We work with large, ambitious retailers across the UK, Europe, the US and APAC, including HelloFresh, Huel and Wilkinson Sword.
As an original Shopify Plus partner and one of the largest independent Shopify experts in the world, we're known for complex solutions and high standards, particularly in subscriptions, internationalisation and bespoke builds.
About the Role
We are looking for a data-driven, proactive and innovative Ecommerce Strategist to help lead our clients to achieve sustained growth. This role involves collaborating closely with our data team to transform insights into actionable opportunities and developing growth roadmaps to optimise sales channels, enhance customer experience, and drive business success. The ideal candidate possesses a strong understanding of ecommerce trends, digital marketing, and conversion optimisation strategies.
Your responsibilities will include:
- Working with clients to understand their priorities, objectives and core KPIs
- Partnering with the data team to analyse customer behaviour, sales performance and market trends, and to identify the biggest growth opportunities
- Developing and presenting data-led recommendations across the full customer journey, from acquisition to retention
- Leading Growth Diagnostics and insight projects, including client workshops that set each brand’s strategic direction for the next 6–12 months
- Owning the HBR process so every team works to the same strategic direction
- Planning and running A/B testing programmes to improve conversion rates, site performance and customer experience
- Agreeing strategic priorities with Account Managers and making sure ecommerce initiatives are delivered smoothly
- Aligning ecommerce strategy with Marketing’s campaigns, SEO, paid media and content
- Leading ad hoc high-ROI projects, such as launching subscriptions, improving bundling to raise AOV or introducing a loyalty programme
- Recommending the right tech stack for each client’s goals, based on what their current apps can and can’t do
- Keeping up to date with new Shopify features, app releases and ecommerce trends, and bringing relevant opportunities to clients early
Desired Skills
- 4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency
- Strong analytical skills and confidence turning data into clear, commercial recommendations
- Hands-on experience planning, running and analysing A/B tests
- Solid knowledge of Shopify and its app ecosystem
- A good understanding of digital marketing, customer journeys and conversion optimisation
- Experience presenting to and running workshops with senior client stakeholders
- Excellent written and verbal communication skills
- Experience with Shopify Plus and enterprise-level brands
- Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity
Benefits
- 30 days' holiday including bank holidays, plus an extra day for each full year of service (up to 5)
- Flexible working hours
- Employee Assistance Programme with 24/7 access
- Free drinks and snacks in our Exeter office
- Laptop of your choice (MacBook Pro or equivalent)
- Occasional travel to client meetings and conferences
- Regular company socials and events
No Recruiters Please
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