The Senior Director of Product Marketing will link market intelligence with product strategy, driving go-to-market execution and influencing business strategies to shape the product roadmap and align marketing activities with revenue goals.
As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
The Senior Director of Product Marketing is one of the most strategic positions in our company. You'll serve as the critical link between market intelligence, GTM, product strategy, and revenue execution. Leveraging AI, you'll build a continuous intelligence engine that gathers insights from customers, competitors, analysts, and the broader market and convert those signals into clear guidance that influences our product roadmap, sharpens our market narrative, and equips our go-to-market teams to win.
You'll manage a team covering product marketing, analyst relations, PR, community, customer expansion and advocacy, and you'll be an active external voice for the company through content creation, events, social media, and webinars.
Job Responsibilities
- Build and maintain an always-on, AI-powered intelligence engine derived from competitor messaging, product announcements, pricing changes, analyst commentary, and buyer and customer sentiment across review sites, social channels, win/loss and direct customer feedback.
- Deliver intelligence to the business in consistent, structured formats so that product and sales teams can make faster, better-informed decisions.
- Use the intelligence engine to continuously refine messaging frameworks, positioning hierarchies, and persona-specific narratives that become the foundation of our “how to win” strategy.
- Sharpen target segmentation, ideal customer profiles, pricing and packaging rationale, and channel strategy. Externalize our economic value framework giving prospects the evidence-based tools they need to build compelling business cases for investing in Agiloft.
- Own thought leadership strategy focusing on the future of CLM and Contracts AI that positions Agiloft as a category leader. Partner with Sales and Partner Enablement to produce win-based playbooks, battle cards, objection-handling guides, and frameworks that shorten sales cycles and improve win rates.
- Act as strategic partner to product leadership and GTM, bringing market demand, competitive context, and customer intelligence into roadmap prioritization conversations and GTM strategies.
- Maintain high involvement in cross-functional product launches that drive measurable market awareness, pipeline generation, and customer adoption.
- Ignite customer advocacy by vertical, use case, market segment, and buyer persona.
- Maintain and develop a high-performing team spanning product marketing, analyst relations, public relations, customer marketing, content strategy, and community.
- Serve as primary Agiloft evangelist to the external market.
- Others duties as assigned
Required Qualifications
- 15+ years proven experience in a senior product marketing leadership role, ideally in CLM or B2B SaaS
- Deep experience using AI tools to scale marketing operations, content, and intelligence gathering
- Strong analytical skills with at track record of turning market data and customer insights into business strategy
- Exceptional communication and storytelling skills, with the ability to influence executives, buyers, and sellers
- Experience managing diverse teams across multiple marketing functions
- Knowledge of the contract management, legal tech, procurement or sales operations is a plus
- Experience delivering compelling product marketing results and product revenue growth
- Demonstrable ability to develop content such as white papers, product presentations, etc.
- Experience managing and developing new product marketing programs with clear data driven results
- Experience managing product positioning, competitive analysis, and product pricing
- Experience collaborating effectively across functions like sales and product management to achieve results
- Experience working with demand generation to deliver high converting programs
What We're Looking For
Agiloft offers a comprehensive benefits package for US employees including but not limited to the following:
- Medical, dental, and vision insurance
- Short term and long-term disability
- Life insurance and AD&D
- Supplemental life insurance (Employee/Spouse/Child)
- Health care and dependent care Flexible Spending Accounts
- 401(k) with company match
- Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non- overtime eligible) position.
- Paid parental leave
- Voluntary benefits including pet insurance
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
Applications will be reviewed as submitted. There will be no application deadline for this opportunity.
Top Skills
AI
Data Analytics
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