Job Description SummaryThis is a leadership role for the $2.5B Pharmaceutical Diagnostics segment (PDx) in GE HealthCare . Experienced and senior professional in this role leads and coordinates a team of global marketers, market research professionals and our marketing enablement team. This role also acts as a global marketing interface for Regional marketing leaders to bring in efficiency and avoid duplication. Key tasks include - execution of global marketing processes involved in Worldwide Product Planning (WWPP) and Long Term Strategy (LTS), primary and secondary market research for new product development, product branding, and contribution to the development of global product/portfolio strategy, as well as oversight of global product marketing compliance, martech platform strategy and tool management. Working in partnership with regional marketing leaders, this role optimizes commercial execution though development of global marketing initiatives and launch plans, developing market insights and bringing a central thread to Marketing initiatives across the segment and broader GE HealthCare.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job DescriptionRoles and Responsibilities
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Consolidate global market and competitive dynamics, and coordinate marketing elements of Worldwide Product Planning and Long Term Strategy – incorporating voice of region and key customer insights.
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Oversee pipeline products - market research, business case build out, development of segmentation and go to market strategy and develop pre-launch material
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Work in partnership with regional teams to drive and enable effective marketing activation with customers and sales teams
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Oversee Product Marketing team, Market Research teams and Marketing Enablement teams
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Drive efficiencies and synergies with regional partners to avoid duplication, balancing regional inputs for maximizing GEHC opportunity
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Oversee product web page strategy and management, along with marketing channel compliance
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Drive best practice and enable consistency of approach across the PDx Marketing organization through effective use of martech stack including analytics
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Interpret internal and external business challenges and recommend best practices to improve products, processes or services. Stays informed of industry trends that may inform work.
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Use high level judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers. Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations. Uses multiple internal and some external sources outside of own function to help arrive at a decision.
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Represents PDx in broader GE HealthCare Marketing Leader Forum, supporting global initiatives
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Leads functional teams and complex projects and senior stakeholder communication.
Qualifications
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This role requires significant experience in Global Marketing.
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Marketing knowledge level is comparable to a Master's degree from an accredited university or college ( or a high school diploma with relevant experience).
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Experience in operating in matrixed environment
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Experience leading marketing functional teams
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Self-motivated, highly organized, accountable, and energetic
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Excellent people management, project management and organizational skills, with experience leading and/or direct involvement in large-scale projects
About GE Healthcare And GE HealthCare Pharmaceutical Diagnostics (PDx)
GE HealthCare is an 18B USD business with 51,000 employees working across more than 160 countries. As a leading global medical technology, pharmaceutical diagnostics, and digital solutions innovator, GE HealthCare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications, and services, supported by its Edison intelligence platform and has been serving patients and providers for more than 100 years. GE HealthCare is advancing personalized, connected, and compassionate care, while simplifying the patient's journey across the care pathway. Together its Imaging, Ultrasound, Patient Care Solutions, and Pharmaceutical Diagnostics businesses help improve patient care from diagnosis, to therapy, to monitoring.
GE HealthCare Pharmaceutical Diagnostics (PDx) business is the global leader in imaging agents, administered to improve the images that radiologists use to diagnose and monitor disease. Its products support neurology, cardiology and oncology procedures and are used to image three patients every second.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, g ender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Behaviors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Total Rewards
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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Additional Information
Relocation Assistance Provided: No
