Senior Director, Developer Messaging and Growth

Available Locations: Austin, Texas
About the Team
The Developer GTM organization is a startup within Cloudflare, driving how we attract, inspire, and grow the next generation of builders. We are redefining what developer acquisition looks like in a world where AI and distributed agents are reshaping the stack. Our mission is to create new pathways for developers to discover Cloudflare, whether through ecosystem partnerships, high impact content, or creative field engagement.
We are builders, storytellers, and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.
About the Role
The Senior Director of Developer Messaging and Growth owns the strategy and execution of how Cloudflare communicates with and grows developers. This leader will oversee product marketing, product enablement and education, and the growth signals and automated touchpoints that shape how developers learn, build, and adopt Cloudflare's platform.
This is a highly cross functional role that blends storytelling with systems thinking. You will define how we position our developer platform in the market, how we teach it internally and externally, and how we create seamless experiences that guide developers from awareness to impact.
What You Will Do

• Lead product marketing for the developer platform, defining our narrative, messaging, and positioning across products such as Workers, Workers AI, R2, and Durable Objects.
• Oversee product enablement and learning paths, including both internal training for sales and solution teams and external programs that help developers onboard and succeed.
• Design and refine early signals and automated touchpoints inside the product to improve activation, engagement, and retention.
• Partner with Product, Growth, and Developer Advocacy to align messaging, in product experiences, and lifecycle communications around key developer journeys.
• Build a high performing team across product marketing, content, and growth operations that drives clarity and adoption at scale.
• Use data to continuously improve, translating developer behavior and feedback into better messaging, education, and automated experiences.

Who You Are

• A strategic storyteller who can simplify complex technology into clear and inspiring narratives for developers.
• Experienced in product marketing, developer growth, or ecosystem marketing within a high velocity technical environment.
• Skilled at building structured enablement and education programs that drive confidence and adoption both internally and externally.
• Analytical and product oriented, with a strong understanding of developer onboarding, activation metrics, and growth loops.
• Energized by autonomy, ambiguity, and the opportunity to define a new motion at one of the most technically respected brands in the world.

Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave