Lead and grow the agency's Digital PR offering: identify media opportunities, build journalist relationships and media lists, create and brief campaign assets (press releases, on-site copy, design), deliver targeted outreach, analyse campaign performance and insights, and mentor junior team members to drive measurable client coverage and success.
As a Senior Digital PR Executive, you will play a key role in supporting the growth of our Digital PR offering and the day-to-day leadership of the Executive team. You will be responsible for monitoring news and media opportunities, gathering and analysing data-driven insights, delivering targeted outreach campaigns, and supporting the development of creative outreach strategies that drive impactful coverage and measurable client success.
The role:
- Full-time, permanent
- Salary: £27,500
- Create and foster relationships with journalists and become a trusted source of quality content
- Source viable outlets to feature created content, including written and visual assets, to pull together high-quality media lists
- Support the wider team by creating and briefing in campaign assets, such as press releases, on-site copy and design used for campaign work
- Analyse research and build an understanding of our clients' brands to create tailored press releases
- Proactively monitor results from campaigns, and share insights with the team
- Mentor junior members of the team, leading by example at all times
About you:
- Proven experience in a Digital PR role, agency or busy press office environment, and be able to provide examples of successful campaigns
- Excellent written and verbal communication skills with the ability to liaise with personnel at all levels
- A positive and challenging mindset, as well as a bunch of creative ideas - creativity is a must
- An ability to thrive in a fast-paced environment, with a fun and enthusiastic can-do attitude
- Exceptional presentation, written and verbal communication skills, with strong attention to detail
- The ability to think strategically and creatively
- Good working knowledge of the Digital PR industry
- Outstanding organisational and time management skills
- Ambition and drive - not afraid to take ownership of campaigns, seeing them through from conception to implementation
Desirable, but not essential:
- Multilingual (as we work with clients all over the world!)
- Prior experience working with sports brands, or within sports journalism
- Prior experience working in finance and B2B
Why work with us?
- 33 days annual leave (including bank holidays)
- Birthdays off work
- Work abroad policy (up to 30 days per year)
- Industry-leading family policies
- Competitive pension scheme (matched up to 7%)
- Hybrid working policy
- Life assurance and private Bupa healthcare
- Regular team socials and incentives
- Free weekly breakfasts
We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.
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