Senior Digital Marketing Associate (Programmatic Paid Media)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Media team’s purpose is to drive competitive advantage in an ever changing and highly dynamic digital and retail environment through flawless omni-channel media planning & execution across Mattel Brands. Taking an audience and data led approach, the Media team maximize Media ROI across our various audience segments, using the most effective media channel mix to achieve campaign objectives. Campaigns are delivered in alignment to playbooks and best practice to deliver against both Commercial and Digital KPIs. Media innovation is part of our DNA, with dedicated Test & Learn programs at both UK and Regional level.

The Media team work in a matrix style with the Local Marketing team, Regional Digital team and our Agency and Ad tech Partners.

Job Description

The Opportunity:

Sitting in the Local Marketing team, the Senior Associate – Media (Programmatic, PPC, CRM & Conversion) will be based in the Slough office and report into the Media Manager. This role focuses on planning and optimizing Programmatic, Search, CRM & Conversion campaigns across the brand portfolio in alignment to best practices, is actively involved in every detail of optimizing live campaigns to achieve KPI’s.

What we offer:

• Competitive base salary
• Annual bonus scheme
• Pension plan co-funding (up to 10.5% company contribution)
• Private Healthcare
• Dental
• 25 holidays
• A variety of employee perks and discounts

Your tasks:

1. Accountability for planning, delivery and weekly optimization of Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, & CRM acquisition & email campaigns in alignment Playbook Best practices, across the Brand Portfolio, relevant to Mattel target audiences:
   1. Drive Precision Excellence in display and video against KPIs, with our DSP partner, leveraging data, inventory, and identify newness required to further drive performance.
   2. Drive Search plans across the portfolio of Owned-IP & Licensed brands, define where in funnel and when to activate & champion the optimal customer journey to mattel.com; optimization of key words.
   3. Deliver Local Email acquisition target with local partners, and optimize for lead quality.
   4. Plan UK CRM calendar for Retailer offers, and work with EMEA Digital on pan-EMEA brand led CRM campaigns. Optimise campaign learnings to improve future campaign performance against KPIs including AB testing.
   5. Manage Conversion channel mix and optimize performance across the portfolio in conjunction with Customer Marketing & Brand.
2. Maximize Media ROI by driving rigorous weekly campaign optimization with digital partners against our Digital KPIs via weekly reporting/ analysis.
3. Work collaboratively with Regional Digital team & UK Local Brand on Programmatic & Data led channels.
4. Execute Media innovation and Test & Learn within Programmatic, Search & Conversion channels, aligned to strategic pillars.
5. Champion Best in Class DCO & Search Content and Creative, Fit For Platform - internally with local Brand Managers, regional and global teams for content, and externally with publishers & partners, as required.
6. UK ownership of all Programmatic, Search, Conversion data within Mattel’s Media Results & Performance platform – Weekly checks to ensure this data is both up-to-date and accurate, and most importantly fully leveraged on a weekly basis.
7. Support the Media Manager on Media Mix Modelling program, and drive implementation of MMM insights into the planning process.
8. Scope to expand responsibilities in the short-medium term.

Qualifications

We expect successful candidate has:

• 3-5 years Programmatic & Search media experience including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/ Citrus conversion - working ad tech, agency side or in digitally native environment.
• Analytical prowess to drive optimization of live campaigns with agency partners
• Highly self-motivated and proactive with an eye for detail
• Ability to self-manage multiple projects simultaneously and proactively drive toward results
• Collaborative style, with ability to challenge & Competent communicator
• Positive attitude. Someone who creates and fosters a positive team culture
• Adaptable/Flexible – able to handle change
• Ability to Influence and drive best practices

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 
What It’s Like to Work Here: 
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: 

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. 
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. 
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. 

Who We Are: 

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. 

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022. 
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. 
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.