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About the Job
The Senior Digital Analyst plays a critical role in shaping and delivering Levi’s digital experience strategy across website and mobile app. This role exists to embed robust data-driven decision making into the product development lifecycle, optimising customer journeys and driving measurable commercial outcomes.
The analyst will act as the primary analytics partner for the Senior Product Manager, Head of Site Experience, and VP of E-commerce, owning the digital analytics roadmap, leading experimentation, and setting best practice in measurement and technical implementation.
Key Responsibilities:
Lead digital analytics strategy and roadmap: Define and prioritise analytics projects that deliver meaningful impact to product, digital experience and commercial outcomes. Proactively identify optimisation opportunities and lead end-to-end analytics throughout each project.
Deliver end-to-end digital insights: Deliver deep-dive analyses on customer journeys, web and app behaviour, and conversion funnels, translating findings into clear, actionable recommendations. Work with business stakeholders to test, implement and monitor recommendations.
Lead experimentation: Design and evaluate robust A/B tests and multivariate experiments across web and app touchpoints. This will involve defining KPIs, tracking, analysing, and effectively communicating findings and recommendations.
Develop segmentation and modelling solutions: Build customer segmentations and predictive models to drive personalisation and targeting across digital journeys.
Partner with senior stakeholders: Be a trusted advisor to product, UX and commercial teams. Partner defining KPIs and provide insights to inform long term strategies.
Champion data culture: Promote analytics capability and mindset across the business. Upskill teams through training, documentation, and informal coaching.
Team Leadership: Shape the long-term vision and resourcing strategy for the Digital Analytics team at Levi’s Europe, supporting its growth and evolution. While the role does not initially include direct line management it will involve identifying future capability needs, and helping to build a high-performing, collaborative analytics team as needed.
About You
Bachelor's degree in a quantitative discipline (e.g. Statistics, Economics, Computer Science, Business Analytics)
7+ years of experience in digital/product analytics, ideally in e-commerce or consumer brands
Strong expertise in web and app analytics
Advanced SQL and Python
Experience designing and analysing experiments (A/B, MVT)
Proven track record of building and deploying customer segmentation frameworks and predictive models
Proficiency in dashboarding tools (Looker, Tableau, or equivalent)
Experience developing analytics roadmaps and prioritising workstreams to align with strategic goals
Excellent commercial understanding and ability to influence business decisions through data, translating insights into clear recommendations
Excellent communication skills and ability to communicate complex technical findings to a non-technical audience.
Comfortable presenting to senior leadership and shaping cross-functional strategies
Proactive and entrepreneurial mindset to constantly identify new commercial opportunities and risks
This is a hybrid position based in our London office. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.
The expected starting salary range for this role is £54.000 – £72.000 per year. The amount a employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
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