Braze Logo

Braze

Lead Design Engineer

Reposted Yesterday
Be an Early Applicant
Easy Apply
Hybrid
New York City, NY
Senior level
Easy Apply
Hybrid
New York City, NY
Senior level
Lead design for Braze's in-product messaging experiences and the Beacon Design System. Define long-term vision, evolve shared UX foundations, raise usability and craft across configurable workflows, partner with Product and Engineering, influence roadmaps, and build and coach high-performing design teams while ensuring platform consistency and quality.
The summary above was generated by AI

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

This is the first design engineer role at Braze. You'd be joining the Beacon team to help close the gap between where the system is today and where it needs to be.

This is a senior individual contributor role operating at the intersection of design and code. You have strong design craft judgment and a clear point of view on what good looks like. You can originate design positions and you can write production code like components, tokens, or accessibility fixes. You'll contribute hands-on while driving adoption, mentoring designers, and raising the bar for system-level design craft, accessibility, and implementation quality across the UX organization.

You'll also help future-proof our design system by thinking about it not only as a resource for human collaborators, but as structured context for automated and AI-assisted workflows. This means designing its architecture, naming conventions, and documentation so that tooling, CLI interfaces, and AI agents can consume it reliably and without ambiguity.

Responsibilities:

  • Own the design and technical direction of Beacon in close partnership with Engineering, defining what good looks like across interaction patterns, component behavior, and shared UX foundations
  • Write production code: contribute directly to component architecture, token architecture, and the design-to-code pipeline, including Figma variables and sync workflows
  • Partner with frontend engineers on CSS architecture, semantic HTML, and WCAG compliance to raise the bar for accessibility and implementation quality across the organization
  • Mentor designers in accessibility, responsive systems, and implementation-aware design thinking
  • Build automation and tooling that improves system compliance, efficiency, and programmatic access, including architecture and documentation designed to be consumed by AI-assisted workflows
  • Drive adoption across product teams through contribution models, governance workflows, and documentation, without relying on formal authority
  • Reduce fragmentation, track system health and accessibility metrics, and own versioning and deprecation communication to consuming teams

WHO YOU ARE

  • Typically 5+ years in design systems, design engineering, or highly technical product design. Depth and quality of what you've built matters more than tenure
  • Strong design craft judgment at the system level. You can define, evaluate, and defend what good looks like across interaction patterns and component behavior
  • You write production code. Fluent in React and TypeScript, component architecture, modern CSS, and semantic HTML in a real codebase, not just prototypes
  • Fluent in Figma, including variables, design tokens, and token-to-code pipeline workflows
  • Experience driving accessibility improvements at scale: audits, remediation, or building accessible primitives from the ground up
  • A track record of driving adoption across multiple product teams through influence and trust, not formal authority
  • Comfortable in fast-moving environments with high ambiguity

This is not a role for someone who sits between design and engineering as a translator. You have to be able to originate design positions and implement them yourself.

Bonus if you have: 

  • Experience with Storybook or equivalent component documentation platforms
  • Familiarity with modern frontend frameworks such as React in a component library context
  • Built internal developer tooling, automated validation systems, or CI/CD-integrated quality checks
  • Contributed to open-source UI systems or frontend and design systems communities
  • Integrated design systems with AI-assisted tooling or automated compliance workflows

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $136,000 and $205,275/year with an expected On Target Earnings (OTE) between $160,000 and $241,500/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Braze London, England Office

Braze London Office

10th Floor, Exchange House, Braze, 12 Primrose St, London, United Kingdom, EC2A 2EG

Similar Jobs at Braze

An Hour Ago
Easy Apply
Hybrid
Easy Apply
Senior level
Senior level
Marketing Tech • Mobile • Software
Lead a team of Strategic Account Executives in SaaS sales, develop go-to-market strategies, and enhance customer relationships in retail and consumer goods sectors.
Top Skills: Customer Journey OrchestrationMobile Or Marketing TechnologySaaS
Yesterday
Easy Apply
Hybrid
Easy Apply
Senior level
Senior level
Marketing Tech • Mobile • Software
Lead the Infrastructure division at Braze, designing and operating scalable architecture, ensuring reliability and performance of distributed systems, and collaborating across engineering teams.
Top Skills: GoKafkaMongoDBRedisRuby On Rails
Yesterday
Easy Apply
Hybrid
Easy Apply
Senior level
Senior level
Marketing Tech • Mobile • Software
The Lead System Administrator will oversee service desk issues, maintain IT services, support SaaS applications, and mentor team members while ensuring operational excellence and security.
Top Skills: AWSBashGitGoogle WorkspaceJIRAmacOSOktaPythonRubyVMwareZscaler

What you need to know about the London Tech Scene

London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account