Senior Data Analyst - Acquisition

Posted 7 Hours Ago
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London, Greater London, England
Hybrid
Senior level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing Fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
The Senior Data Analyst will lead the Marketing Analytics Acquisition team, driving insights across paid and organic channels to enhance customer acquisition and optimize marketing spend. Responsibilities include developing analysts, collaborating on objectives, conducting statistical analyses, identifying optimization opportunities, and building data models for reporting.
Summary Generated by Built In

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission.

Job Description

We are looking for a highly skilled and experienced Senior Data analyst to take over our Marketing Analytics Acquisition team and drive impactful insights across both paid and organic channels. In this role, you will have the opportunity to make a significant impact on Wise growth while leading a talented team of two analysts.


Your mission

You will be at the forefront of our marketing analytics efforts across a wide range of channels including paid search, social, display audio and organic SEO. Your mission will be to enhance our customer acquisition strategy and optimise marketing spend. You will have the opportunity to lead and shape a team of two great analysts, guiding them and ensuring the team is delivering impactful outcomes.


Here’s how you’ll be contributing:

  • Guide and develop the analysts in the team, shaping the strategic direction of marketing acquisition initiatives.

  • Collaborate with marketing leads to align team objectives and define OKRs.

  • Leverage your expertise to deliver actionable insights that maximise the effectiveness and efficiency of marketing acquisition efforts, ensuring optimal return on investment. 

  • Conduct statistical analyses (such as, A/B tests) on paid and organic channels to identify growth opportunities.

  • Identify and present opportunities for optimisation to senior stakeholders, focusing on audience targeting, bidding strategies, ad creative, and other key campaign elements.

  • Conduct cross-channel analysis to assess the interaction between acquisition marketing channels and identify synergies or cannibalisation effects to influence their strategy.

  • Build data models and contribute to reporting and visualisations for both paid and organic acquisition marketing.


This role will give you the opportunity to:

  • Be part of our mission to make money without borders!

  • Play a key role in shaping a data-driven strategy for marketing acquisition and developing a team of analysts.

  • Collaborate with diverse teams such as marketing, analytics, data science, finance and engineering.

  • Work with an extensive dataset of over 16 million customers.

  • Work with a modern data stack including dbt and Looker.

Qualifications

  • Experience in marketing analytics, with a strong understanding of both paid and organic channels.

  • Experience leading a small team of analysts.

  • Strong skills in managing projects and collaborating with stakeholders.

  • Familiarity with attribution, marketing mix models and SEO tools like Google Analytics, Google Search console, among others.

  • Experience with digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising - and have a strong understanding of key performance indicators for paid acquisition campaigns.

  • Experience running A/B tests, statistical analyses, and optimising paid channels.

  • Familiarity with Mobile Measurement Partner (MMP) data.

  • Note that you don’t need to have all of the above but they would be favourable.

  • Strong analytical and problem-solving skills.

  • Ability to tell a story with data and provide actionable insights.

  • Advanced SQL and Python/R skills, and can work with complex data models.

  • Experience with data visualisation tools (Looker, Superset, etc.).

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Top Skills

Facebook Ads
Google Ads
Google Analytics
The Company
London
6,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

We’re making a positive, irreversible change in the world of finance. Together.

People on every continent around the world are choosing Wise to help them live, travel and work internationally. We’re the fairest, easiest way to send money overseas.

Built by and for people who live global lives, we make sending money abroad up to 8 times cheaper than the bank. This is money without borders - instant, convenient, transparent and eventually free.

For our customers, using Wise is as simple as sending money from A to B, but behind our app and website is a complex engine of currencies and routes, that’s being designed, built and powered by our talented teams in cities around the world.

We’re just at the beginning of our story and we’re growing at an incredible pace. We won’t stop until anyone, anywhere can send, spend and receive money wherever they are, whatever they’re doing. There’s still heaps to do and we can’t do it alone.

Why Work With Us

We are a mission-driven company, looking to change banking for the better. Current banking systems don’t let us send, spend or receive money across borders easily. Or quickly. Or cheaply. So, we’re building a new one. If you're looking for an autonomous work environment, where you'll face cool challenges, learn and grow, you'll like working at Wise

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WISE Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Here at Wise we have a hybrid working model – a mix of working from home and from the office. Wisers can also work remotely for 90 days a year. By ‘remote’ we don’t just mean from home, but from wherever in the world you choose to!

Typical time on-site: 2 days a week
London, GB

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