Senior CRM Manager - SumUp Pay

Senior CRM Manager – SumUp Pay

About the team

SumUp is building a full-featured personal account for consumers across Europe - making it easy to spend globally, manage money, and get rewarded for everyday spending.

This is the first dedicated CRM hire for the Consumer team – a rare opportunity to build lifecycle strategy from scratch and own how we communicate with customers across every stage of their journey, from first install through to long-term habit.

High ownership, high impact, with real scope to shape how SumUp Pay talks to its customers for years to come.

What you'll do

• Own the customer lifecycle strategy to enhance engagement and retention with a relentless focus on the moments that drive growth
• Develop and launch multi channel (Email, Push, In-App, WhatsApp) campaigns by forming hypotheses. Taking a test-and-learn approach and move fast – this is not a set-and-forget role
• Proactively monitor product usage to identify friction points and translate them into CRM strategies and/or product improvement recommendations
• Define and manage user segments, run A/B tests, and continuously iterate on activation, engagement, and retention across six European markets
• Partner with the Go to Market (GTM) team to align messaging, timing, and targeting with broader SumUp growth initiatives

You'll be great for this role if you…

• Have hands-on, end to end ownership of customer lifecycle campaigns and strategy within a high-growth consumer product – fintech or neobank experience a strong plus
• Think in funnels, cohorts, and activation/engagement rates – not just open rates and click-throughs
• Are comfortable with leveraging event-driven architecture to design real-time, automated customer journeys that respond instantly to behaviours and lifecycle triggers
• Acts as a strategic liaison between technical and non-technical teams, translating complex business requirements into actionable CRM campaigns and measurable results
• Have built from scratch before – you're energised by the absence of a playbook, not slowed down by it
• Are hands-on enough to unblock yourself: you can read event schemas, navigate a data model, and work alongside engineers as a peer

• 🌎 Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair. This involves an office-first setup.
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
• 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success.
• 🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves.
• 📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
• 🏥 Health matters: private health insurance, including optical and dental.
• 🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta.
• 💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%).
• 🛡 Peace of mind: life insurance from MetLife for 2× your salary.
• 🌴 Break4me: 1-month sabbatical after 3 years of service.
• 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team.

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.