KarmaLab is Reddit’s in-house creative strategy team. We partner with brands and internal sales teams to create Reddit-first creative that is culturally fluent, strategically grounded, and built to perform at scale.
As a Senior Creative Strategist, you’ll be responsible for shaping how brands show up on Reddit across the UK. You’ll lead the strategic thinking behind creative ideas, turning platform insight, community behavior, and cultural signals into work that feels native, respectful, and effective. This role sits at the intersection of strategy, creativity, and sales. You’ll collaborate closely with creative, program management, and sales partners to ensure ideas are not only compelling, but clear, sellable, and executable.
This is a senior role for someone who understands Reddit deeply, thinks strategically, and knows how to turn insight into ideas that brands and communities both care about.
More about you
You’re a strategic thinker with strong creative instincts. You understand internet culture intuitively and Reddit specifically, not just how it looks, but how it behaves, speaks, and evolves.
You’re comfortable operating in fast-moving environments, bringing clarity to open-ended briefs and confidence to conversations with clients and internal partners. You see strategy as a way to unlock better creative, not slow it down. You’re collaborative, curious, and solutions-minded, and you know how to bridge the gap between what brands want and what Reddit communities will actually engage with.
Location:
London, UK
What you’ll do:
- Lead creative strategy for Reddit-first campaigns across the UK, from brief to pitch to execution.
- Translate client objectives into clear strategic frameworks, narratives, and creative directions rooted in Reddit culture and community insight.
- Mine Reddit communities, conversations, and trends to uncover meaningful insights that inspire strong creative ideas.
- Partner closely with Creative Program Managers and Sales teams to ensure ideas are strategically sound, sellable, and executable.
- Develop compelling pitch materials, presentations, and strategic narratives that clearly articulate the “why” behind the creative.
- Act as a platform expert and strategic consultant for advertisers, agencies, and internal stakeholders.
- Support multiple briefs and workstreams simultaneously, balancing speed with strategic rigor.
Who you are:
- You’re a senior creative strategist with a strong point of view and a deep understanding of digital culture.
- You communicate clearly and confidently, both in writing and in conversation.
- You’re comfortable working across disciplines and influencing without authority.
- You thrive in fast-paced environments and enjoy tackling new categories, clients, and challenges.
- You can shift perspectives easily, thinking like a Redditor, a brand, and a business partner at the same time.
- You bring structure to ambiguity and clarity to complexity.
Qualifications:
- 5–7+ years of experience in creative strategy, advertising, media, or social.
- Strong understanding of how creative, media, and brand teams work together.
- Proven ability to manage multiple briefs and priorities simultaneously.
- Experience developing strategic narratives, creative frameworks, and pitch materials.
- Proficiency in Google Slides or Keynote; Adobe Creative Suite experience is a bonus, not required.
- Agency or in-house creative strategy experience strongly preferred.
Benefits:
- Pension Scheme
- Private Medical and Dental Scheme
- Life Assurance, Income Protection
- Workspace benefit for your home office
- Personal & Professional development funds
- Family Planning Support
- Cycle to Work Scheme
- Flexible Vacation & Reddit Global Days Off
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.
