About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚
Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.
What you’ll do
- Produce high-end static and video ads for Meta, built to scale.
- Own creative from brief to final delivery, concept, shoot, edit, iterate.
- Develop clear hooks, angles and offers aligned to Calo’s premium brand.
- Use AI tools to accelerate ideation, production and iteration.
- Analyse performance data and iterate fast on winners.
- Research competitors and market trends to identify winning angles.
Requirements, non-negotiable
- Proven experience creating Meta ads that convert at scale.
- Portfolio required with examples and performance context.
- Strong background in premium, brand-led paid content.
- Deep understanding of direct-response fundamentals.
- Comfortable producing both static and video.
- Able to work closely with performance marketing teams.
Tools and skills
- Meta Ads Manager and Meta Ad Library.
- Video editing tools, Premiere, After Effects, CapCut or similar.
- AI tools for ideation, copy support and editing.
- Strong copy instincts, hooks, clarity, CTAs.
What we care about
- Performance over opinions.
- Clarity over complexity.
- Premium execution with commercial intent.
- Thinking in hooks, angles, offers and scale.
How to apply
- Portfolio of paid Meta creatives.
- Short note on why your ads convert.
- Brief outline of how you scale winning creatives.
- List of tools you use.
