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Job Description
Are you passionate about shaping category strategy and driving commercial impact?
We’re looking for a Senior Category Manager to join our Global Category Management & Promotions team at LEGO® Retail for a 12-month contract. In this high-impact role, you’ll use shopper insights and data to shape long-term strategies, optimise product offerings, and unlock growth opportunities across our global, omni-channel retail business. Collaborating closely with teams across Retail, Product, Commercial and Marketing, you’ll help deliver stronger shopper value and brand performance in LEGO branded channels.
The closing date for external applications will be 18th June 2025.
We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.
No relocation assistance is offered for this position.
Core Responsibilities
Take ownership of a defined product category, helping shape and deliver the LEGO® Retail strategy to drive performance and support growth.
Partner with key teams across marketing, promotions, membership, and demand planning to develop effective category and audience plans.
Leverage customer, shopper, and market data to uncover insights and identify category growth opportunities at both micro and macro levels.
Build market entry strategies and product positioning plans that enhance competitiveness, revenue, and profitability.
Contribute to Integrated Commercial Planning (ICP), aligning category investments with long-term brand building and short-term business goals.
Lead initiatives that improve category performance, optimize margins, and increase consumer sales, while also informing product strategy and pricing.
Do you have what it takes.
Proven experience working in global facing role, across cross-cultural environments, such as within Retail, FMCG, CPG, Toys & Entertainment.
Experience in strategic category management role.
Strong analytical approach with a data-driven, results-focused approach.
Deep understanding of consumer behaviour, the retail landscape, and commercial levers.
Demonstrated success driving impact in global retail settings across markets and functions
Skilled in project/portfolio management and collaborator influence.
Play your part in our team succeeding
Join LEGO® Retail Marketing and help shape unforgettable shopper experiences across our branded channels. This role plays a key part in driving product plans that spark inspiration, increase discoverability and conversion, and grow our active shopper base—all in support of the LEGO® mission to inspire the builders of tomorrow.
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group London, England Office
8 New Fetter Lane, London, United Kingdom, EC4A 1
