Senior Campaign Execution Specialist

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Senior Campaign Execution Specialist is responsible for planning and executing centralized Install Base and Net New campaigns across multiple channels. Collaborating closely with many teams, including Solution, Product, Digital and Regional Marketing, you will to build, optimize and scale campaigns to drive account progression. This is an exciting role for marketers who want to be at the center of execution

The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:

• Own campaign workstreams, working closely with a wide range of stakeholders to build and run.
• Segment and prepare audiences using approved data sources and criteria; ensure list hygiene, compliant data handling, and accurate campaign/initiative codes.
• Build, check and launch multi‑channel activations (email, paid/organic social, display, web forms/LPs).
• Coordinate cross‑functional inputs (Digital CoE, Content, Regional Marketing, BDR/Sales) and work directly with agencies where needed.
• Execute a structured test‑and‑learn plan (A/B and multivariate where applicable) with hypotheses and success criteria; document results and next‑step recommendations.
• Monitor and optimise, making evidence‑based adjustments to targeting, sequencing, offers, and cadence to improve conversions
• Report on campaign vs planned KPIs and demonstrate impact on revenue/pipeline
• Maintain accurate tracking and documentation.
• Contribute to budget stewardship for assigned activities and provide timely variance context to the manager.
• Leverage approved AI and automation tools to improve build speed and quality; share tips with the team.

• Proficiant hands‑on executing multi‑channel B2B campaigns (email, paid social, display, video, web) agency or in-house. Ideally B2B tech vendor background, 
• Experience with targeted marketing campaigns, including audience segmentation and personalized content delivery
• Strong project management discipline; able to manage multiple launches concurrently.
• Analytical mindset; experience in funnel KPIs and test‑and‑learn methods.
• Excellent copy collaboration skills; able to brief/iterate imagery and short‑form video.
• Familiar with first‑party data usage, intent/propensity signals and compliant data handling.
• Ability to quickly learn new marketing tools and tech.
• Clear, proactive communicator - comfortable working across Digital, Industry and Regional stakeholders.
• Experience with conversational marketing (e.g., Drift) and paid platforms (LinkedIn, Google) preferred.

IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with commitment to our customers, has made us a recognised leader and the most recommended supplier in our sector. Our team of 4,000 employees supports more than 10,000 customers worldwide from a network of local offices and through our growing ecosystem of partners. For more information, visit: IFS.com.