Senior Brand Paid Ads Manager

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800  million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

What you'll do at Deel

• Strategize, execute and optimize best-in-class brand paid media campaigns, to drive brand awareness and customer acquisition.

• Own all brand awareness paid media campaigns end-to-end including, but not limited to, out of home, podcast, youtube, CTV, publisher sponsorships and more channels, developing the allocation of media resources to distribute our brand and story via video, audio, static and more. 

• Full campaign management including planning strategy, tactical execution, vendor management, negotiation, measurement, and reporting. This also includes managing trafficking creative, audiences & assets, and managing all vendor relationships and execution including negotiation, contracts, scope and more. 

• Drive reporting on effectiveness of campaigns and creative; Monitor and analyze brand performance metrics to inform and refine the brand buying strategy, working extremely closely with the data analytics team to define metrics and dashboard creation for success. 

• Manage budgets, analyze past programs and report on performance metrics and influenced revenue.

• You’ll establish repeatable processes, templates and best practices for campaign management and growth; you’ll be the expert on the ins-and-outs of brand awareness paid media buys to the wider team and company. 

• Work collaboratively with other Paid Media teams, such as Demand Gen and Paid Social, to ensure our efforts are streamlined and complimenting each other for the widest reach and engagement. 

• Work closely with cross-team leaders in  Brand, PMM, and Regional Managers to develop campaign execution and support marketing efforts such as product launches and acquisitions, across buys. 

• Work closely, and mentor, another paid media manager to collaboratively execute and manage buys and scale, collaboratively. 

Requirements:

• 5+ years of experience in B2B paid marketing with a significant portion of it in brand awareness campaigns. 

• Hands-on experience negotiating, optimizing and executive large-scale marketing initiatives and buys, cross-channel. 

• Proven experience working widely across an organization to distribute a brand story; Versatile and comfortable juggling multiple projects with several moving parts,  stakeholders and teams all at once. 

• Deep understanding of paid media and strong knowledge of the media industry

• Highly knowledgeable and confident in different types of media buys alike with awareness and performance-based goals (CPSQO, ROAS etc) as well as agencies, publishers and operations.

• Highly Collaborative. You’ll partner with growth, brand, design, data analytics, and marketing ops on a daily basis. You’ll educate the broader organization on what works, why it works and how we can scale.

• Proven agility, flexibility, and autonomy in managing projects from conception to completion.

• Clear understanding of the B2B marketing funnel and tactics.

• You are both creative and analytical and can test, implement and measure while coming up with new ideas on a regular basis.

• You have experience with awareness performance metrics and are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives

• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows.

• You are self-motivated, comfortable with a fast-paced environment and adaptable to changing org structures.

• You are fluent in written and spoken English

We'd especially love to speak with you if:

• You have managed brand awareness paid campaigns in-house for an HR or Fintech B2B SAAS company

• You have managed campaigns in multiple markets, globally 

• You have experience with advanced measurement techniques in the awareness stage

• You have worked at a very fast-growing startup

• You have previously successfully worked in a remote & distributed team

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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