The Senior Brand Manager will shape and execute the growth strategy for the appetizer category, focusing on retail marketing and innovation projects while collaborating with cross-functional teams.
Position Title: Senior Brand Manager
Position Type: Regular - Full-Time
Requisition ID: 41036
About the role
As Senior Brand Manager, you play a key role in shaping the growth strategy for our appetizer category, with a strong focus on retail marketing across Central Europe. You will drive the development of the marketing mix for innovation projects, ensuring that new product concepts translate into strong brand propositions and successful market launches.
Working closely with cross-functional teams including R&D, media, finance and channel activation, you will lead projects from concept development through to launch, ensuring our innovations deliver both consumer impact and commercial performance.
You'll also contribute to developing the brand strategy and portfolio segmentation, while creating the assets, content and launch toolkits needed to activate innovations across channels.
Your Key Responsibilities
About you
We are looking for a marketing professional who combines strategic thinking with strong project execution.
What We Offer
The role is based in Amsterdam, The Netherlands, with occasional travel to other McCain locations for tastings, R&D sessions, and project meetings. You will collaborate with team members based at our headquarters in Villeneuve-d'Ascq, France. You will meet your team in person once every two weeks.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: Continental Europe
Department: Marketing Apps Category and Brand
Location(s): NL - Netherlands : North Holland : Amsterdam
Company: McCain Foods Holland B.V.
Position Type: Regular - Full-Time
Requisition ID: 41036
About the role
As Senior Brand Manager, you play a key role in shaping the growth strategy for our appetizer category, with a strong focus on retail marketing across Central Europe. You will drive the development of the marketing mix for innovation projects, ensuring that new product concepts translate into strong brand propositions and successful market launches.
Working closely with cross-functional teams including R&D, media, finance and channel activation, you will lead projects from concept development through to launch, ensuring our innovations deliver both consumer impact and commercial performance.
You'll also contribute to developing the brand strategy and portfolio segmentation, while creating the assets, content and launch toolkits needed to activate innovations across channels.
Your Key Responsibilities
- Contribute to the development and execution of the appetizer brand strategy and portfolio segmentation together with the Marketing Manager.
- Lead innovation mix development from concept stage to launch, including product proposition, packaging, business cases and channel activation.
- Build channel-specific launch toolkits for retail.
- Work closely with local marketing teams, and R&D to develop & refine new product propositions.
- Collaborate with media, digital marketing and activation teams to support innovative launches.
- Manage relationships with advertising, design and packaging agencies.
- Coordinate consumer and market research projects to validate concepts and optimize product propositions.
- Ensure quality and readiness of innovations until launch.
- Track and support improvements in innovation performance and market share.
About you
We are looking for a marketing professional who combines strategic thinking with strong project execution.
- A Bachelor's or Master's degree in Marketing, Business or a related field
- 5+ years of marketing experience within an FMCG environment
- Strong experience in brand management and innovation development
- Experience working with retail channels and market data
- Strong analytical and project management skills
- Excellent communication and stakeholder management skills
- Fluent in English (written and spoken)
What We Offer
- A unique opportunity to drive innovation within a global food brand
- Exposure to international marketing projects
- Collaboration with cross-functional teams including R&D and consumer insights
- A dynamic and collaborative work environment
The role is based in Amsterdam, The Netherlands, with occasional travel to other McCain locations for tastings, R&D sessions, and project meetings. You will collaborate with team members based at our headquarters in Villeneuve-d'Ascq, France. You will meet your team in person once every two weeks.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Division: Continental Europe
Department: Marketing Apps Category and Brand
Location(s): NL - Netherlands : North Holland : Amsterdam
Company: McCain Foods Holland B.V.
Top Skills
Brand Management
Marketing
Project Management
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