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Job DescriptionThe Senior Brand Manager EMEA is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the European markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.
Serve as a leader and representative for Nielsen’s brand initiatives, narratives and relevance across key campaigns in EMEA. Create, manage and execute a brand calendar roadmap for Nielsen in European markets.
Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the EMEA and globally.
Responsibilities
Brand Management: Develop, drive and execute brand initiatives in EMEA. Use customer local/regional insights and research to continuously refine positioning and messaging.
Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other global functions to ensure all efforts are on-brand, local/regional customer insight-led, and consistently executed with excellence.
Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
- Team Influence and Leadership: Drive cross-functional teams in EMEA and globally for key regional and local brand projects that are critical to Nielsen’s brand and business success.
10+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
Expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building and evolving brands in a matrixed environment.
Experience in the EMEA markets and operating at global scale preferred.
Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
For employees outside India and United States: Willingness to serve as a local internal subsidiary director to represent the entity in country, with full support from corporate teams, in governance matters
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