Senior Brand Manager

As Brand Manager, you will develop and implement marketing strategies and plans for selected key clients in line with budgetary and time constraints, in order to drive sales.

• You will work with the Cooper Country Head, and your Cooper colleagues to develop marketing and trade marketing plans that deliver against brand objectives.

• The key brands of focus for consumer marketing are Difflam, Excilor, and possibly Colofac, CB12 and Eroxon

• You will ensure that you understand your product categories to identify growth opportunities

• You will ensure that you understand past and current competitor activity to identify opportunities and provide insights into brand plans

• You will be responsible for the development, execution and reporting of trade marketing plans that align with brand objectives.

• You will assist your fellow Brand Manager to develop briefs for advertising, media, point of sale and packaging design agencies; effectively working with agencies to ensure activities are implemented in line with the brief.

• You will be responsible for the implementation of Marketing and Trade Marketing plans through:

  • Development of trade marketing plans with National Account Managers

  • Design and implementation of brand strategies and activities

  • Reporting to client on progress and performance of your brands – monthly and quarterly business updates

  • Monitoring budgetary expenditure on a monthly basis with clients and individual trade channels.

• You will liaise with logistics and fellow Cooper colleagues to ensure continuity of supply.

• You will create and maintain presentations for customers , tailored in liaison with sales managers – eg NAMs and Pharmacy Heads

• You will support the sales teams through brand updates and provide marketing expertise at customer meetings.

• You will take responsibility for Cooper’s sales and profit forecasts, as agreed in annual objectives.

• You will be required to carry out any other reasonable task in relation to the overall job, as required.

Career Experience

• Relevant and recent Marketing experience in consumer packaged goods is essential and knowledge of grocery and or/pharmacy trade sectors is preferred

• Experience with Health & Beauty / OTC / Licensed medicines is preferred

• Working knowledge/experience of highly regulated markets is preferred

Qualifications

• Recognised Marketing qualification (e.g. CIM) is essential

• Marketing degree is preferred.

• Good standard of general education including Maths and English

Required Skills

• Working knowledge of Marketing (media and distribution) channels.

• Working knowledge of commercial and financial principles in order to forecast effectively, produce robust marketing plans and client presentations.

• The ability to use Excel to an intermediate level in order to analyse data, gather insight and produce financial reports for the client.

• The ability to use PowerPoint to an intermediate level in order to create engaging and professional presentations for the client and sales team.

• The ability to use Word to intermediate level in order to produce minute of client meetings and letters to the trade.

• The ability to utilise the company’s sales database in order to draw out information for reports and presentations.

• The ability to communicate highly effectively with colleagues, client and agency contacts up to Director level.

• The ability to use initiative and work autonomously in order to manage your own responsibilities.

• Attention to detail to ensure that work is completed accurately and professionally.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com