Senior Brand Manager, HCPE

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Senior Brand Manager Vaccines, Healthcare Professional Engagement (HCPE)

At GSK we unite science, technology and talent to get ahead of disease together.

We are looking for a dynamic Senior Brand Manager to strive to engage and inspire others about adopting a ‘customer centric’ approach to marketing. This includes delivering value by ensuring that patients and customers’ needs are met and that all our marketing activities are aligned to their needs.

This is an important role within GSK’s vaccines team, working specifically on one of the largest medicines within the UK Pharma company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing. 

This is a role that requires a deep understanding of our disease area (vaccines), our brand performance, the ability to clarify and articulate the key challenges and drivers of growth and work closely with the Marketing Director to develop impactful strategies.

You will be the valued member of a cross functional team who brings the voice of the customer, alongside data and insights to create marketing deliverables that create value.

In this role you will

• Provide strategic leadership, shaping the brand strategy and business objectives. Optimising strategy based on the latest market and environmental insights, to develop a strategy which will drive the financial and competitive objectives.  Lead the Vaccines HCPE Team (5 direct reports) to deliver ambitious, best in class engagement plans with customers (national webinars, local meetings and UK congresses).
• Facilitate operational execution, leading operational planning, ensuring a clear alignment to the strategic plan. Through high responsibility for operational execution, you will ensure the operational plan is implemented in an agile way, with high discipline on delivering against operational cycle commitments and KPIs in order to deliver brand performance objectives.  
• Collaborate with all stakeholders (global/local, cross-functional teams e.g. sales team and medical) and hold regular check-ins with them. 
• Combine data & insight to continuously identify opportunities to improve customer engagement and bring brand, market and industry knowledge to guide user journeys. Apply an agile test, learn and iterate approach to bring fast & improved ways of working
• Work omnichannel, setting ambitious and clear user journey vision for the brand. Ensure user journeys are highly visible and aligned to the brand strategy and business objectives. Ensure key metrics and KPIs are in place to measure impact and success.
• Do the right thing and ensure all customer experience user journeys and associated activities follows the requirements set out within our internal and external operating frame works including the GSK Code & ABPI code.

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Extensive business experience within pharmaceutical or biotech industry, leading the brand strategy process, demonstrating commercial acumen
• First line leadership of marketing teams
• Deep knowledge of the UK Health system 
• Omnichannel marketing experience, using data to guide effective and impactful omnichannel campaigns. 
• Proven experience of effectively developing and delivering on strategic plans and demonstratable discipline in operational execution through agile ways of working
• Understanding of ABPI code and UK governance environment

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Strong negotiation and leadership skills
• Excellent oral, written communication, and presentation skills
• Must be a strong collaborator, team player, and individual contributor
• Strong analytical and quantitative skills
• Vaccines experience preferred

Mindset and Behaviours

• Demonstrated ability to think both strategically and tactically
• Brings a high-energy and passionate outlook to the job and can influence those around her/him
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace

Closing Date for Applications – 4th January 2026

Please take a copy of the Job Description, as this will not be available post closure of the advert. 

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people by the end of the decade. Our R&D focuses on discovering and delivering vaccines and medicines, combining our understanding of the immune system with cutting-edge technology to transform people’s lives. GSK fosters a culture ambitious for patients, accountable for impact, and committed to doing the right thing, making sure that we focus our efforts on accelerating significant assets that meet patients’ needs and have the highest probability of success. We’re uniting science, technology, and talent to get ahead of disease together.

Find out more:  

Our approach to R&D.   

#LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.

We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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