Senior Associate, Blockchain (Kinexys) Product Marketing

Job Description
This role offers an experienced and curious product marketer the opportunity to create and support end-to-end marketing strategies, apply "big-picture" marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P. Morgan prospects and clients.
As the Blockchain (Kinexys) Product Marketing Strategy Senior Associate, you will be responsible for developing a go-to-market blockchain content strategy, as well as supporting other marketing initiatives to grow Kinexys, our suite of institutional-grade blockchain solutions. You will work closely with product, business development, and the broader marketing and communications team, this role will lead a team responsible for educating and equipping the organization with integrated go-to-market plans to bring our narrative to life.
Job responsibilities:

• Lead our content strategy and roadmap to develop breakthrough educational content on key blockchain-related themes and topics, in partnership with agencies and internal content development teams.
• Execute a comprehensive product marketing strategy that aligns with our overall business objectives and drives product adoption, revenue growth, and market leadership.
• Define, develop, and establish compelling product narratives and messaging that serve as the foundation for all outbound marketing initiatives.
• Formulate go-to-market strategies with clearly defined "moments" to help drive awareness for an emerging business.
• Establish and maintain strong relationships with key stakeholders and marketing counterparts, including executives, product managers, channel marketing, and regional marketing teams, fostering collaboration and a deep understanding of what success looks like for the business.
• Own, lead, and manage the delivery of multiple projects and deadlines, executing complex marketing initiatives from inception to completion.

Required qualifications, capabilities, and skills:

• 5+ years of experience in product marketing or product strategy, with a proven track record of developing and executing successful product marketing strategies.
• Strong collaborative leadership skills, with experience leading and managing cross-functional teams and initiatives.
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
• Exceptional project management skills, with the ability to effectively plan, prioritize, and manage multiple projects, deadlines, and stakeholders simultaneously.
• High attention to detail and ability to identify unique areas of opportunity from customer insights.
• Analytical mindset, with a strong ability to leverage data to drive decision-making and optimize marketing efforts.
• Proven ability to collaborate effectively and harmoniously with cross-functional teams and influence stakeholders at various levels of the organization.

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About the Team
J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.