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Senior Analyst, Strategic Analytics
London, UK (Collab)
Role Overview
As a Senior Analyst within the Commercial Analytics Team, you will play a pivotal role in supporting strategic, advanced analytical projects that strive to drive incremental growth for Global Marketing, Sales, and Business Operation (GMSBO) with a primary focus on the Network Advertising (Net Ads) Business Unit.
Responsibilities will include managing and delivering exceptional insights and analytics projects that address significant business challenges. You will present convincing insights and strategic trends to senior partners, applying data visualizations to encourage and persuade. Delivering actionable insights swiftly in a dynamic environment, coupled with problem-solving skills, will be essential in this role. Join us at the forefront of gaming monetization and contribute to the continued success of our dynamic and growing team.
What you will be doing
- Collaborate as an Analytics Business Partner, working closely with senior stakeholders to provide insights that inform and influence strategic and tactical decisions.
- Partner cross-functionally to measure the impact of initiatives on business outcomes, by establishing the right measurement and reporting frameworks. Identify and quantify commercial growth opportunities.
- Take ownership of the analytics and reporting roadmap. Develop core processes, business rhythms, and necessary data/analytics technology to drive the business forward.
- Present high-quality, actionable insights and recommendations, to technical, non-technical and senior audiences. Represent the Strategic Analytics organization in key meetings.
- A self-starter with the capacity to exercise initiative and creativity appropriately, make informed decisions, and to request guidance, when necessary.
- Develop and continuously improve analytical capabilities, documenting innovative approaches, techniques, and insights to internal knowledge share. Work with and coach other Analysts across the team to increase collective knowledge and upskilling.
- This role will primarily support the Net Ads business, but will flex to provide commercial analytics support to other business units across GMSBO.
Experience and Background
- 5+ years of proven ability in analytics or related field; understanding of statistical analysis – knowledge of regression analysis, hypothesis testing, and time series analysis.
- 5+ years of SQL, experience in Python and Domo preferred.
- Comfortable analyzing large, disparate data sets.
- Clear, concise, and commercially data-driven storytelling through visualizations.
- Outstanding verbal and written communication skills, with the ability to work with individuals at all levels of the organization.
- Able to develop strong relationships in a globally diverse organization, recognizing different working styles, cultures, and time zones.
- Exceptional problem-solving skills, a growth mindset, and a preference for being proactive and curious.
Preferred qualifications
- Familiarity with web analytics software such as Adobe / Google Analytics.
- Experience with data mining, machine learning or statistical modeling.
- Prior work experience supporting digital advertising or ecommerce businesses.
- Proven experience in gaming, entertainment or media is a plus but not required.
Types of analysis might include, but are not limited to
- Analyze in-game advertising data to understand player interactions and ad performance.
- Analyze critical metrics and factors driving commercial performance.
- Discover ways to improve user engagement and boost revenue by optimizing ad placements and formats.
- Study player behavior to understand how ads affect the gaming experience and impact player retention.
- Collaborate with team members to optimize the use of multivariate testing in order to improve product features, ad placements, messaging, and conversion.
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Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
