Senior Affiliate Marketing Executive

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission –  we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

We are looking for a Senior Affiliate Marketing Executive to be responsible for our affiliate platform; this role will require excellent multitasking skills, a creative way of thinking and an understanding of the relevant brands requirements. Working closely with the wider digital marketing team you will be responsible for building and developing the affiliate program for Frasers Group.

The purpose of this role is to assist the Affiliate & Partnerships Lead in the day to day management of the affiliate channel.

· Ensuring managed accounts are working towards agreed KPIs

· Working closely with the Affiliate & Partnerships Lead on the overall affiliate strategy for Frasers Group

· Implementing new initiatives and ensuring all new features / technology is being tested

· Analysing affiliate performance data for Senior Leadership Team

· Utilising strategic insight to the wider marketing teams

· Preparing and delivering reports on channel performance

· Making quick judgement calls on performance data and implementing change

· Working closely with team members providing collated reporting

· Building strong professional relationships internally with the wider marketing teams

· Working with our affiliate network representatives (Partenrize) and keeping a strong working relationship in place

· Working with senior management on strategic challenges

· Building email newsletters to keep publishers up to date with our latest offers and promotions.

· Communication with both publishers and network to make sure the brands are being displayed correctly as well as building relationships.

· Deliver against sales targets for the affiliate channel and be able to reforecast and adapt to changing budget requirements

· Keep up to date with new platforms and initiatives

Qualifications

· 2-3 years experience in affiliate marketing, preferably in retail.

· Commercially astute with experience of owning and working to achieve targets

· Excellent interpersonal skills

· Ability to analyse and evaluate performance of marketing activities and make recommendations for future optimisations

· Ability to self-manage and keep track of multiple projects

· Ability to own mistakes and failures, adopting a continual test and learn approach

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.