We’re building the next generation of employee benefits infrastructure.
At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.
About the role
As a Senior Enterprise Account Executive at Happl, your mission is to convert interest into impact.
You’ll take qualified opportunities, supported by our GTM Team and inbound demand, and turn them into long-term Happl customers. You’ll lead consultative, value-led sales conversations with senior HR, People, Finance, and Compliance stakeholders, clearly demonstrating how Happl transforms the global employee benefits experience.
You’ll take full ownership of the sales cycle end to end, while helping shape our sales motion, client experience, and go-to-market approach as we scale.
This is a role for a commercially sharp closer who enjoys complex deals, long sales cycles, and meaningful customer relationships.
What you’ll be doing
Owning the full sales cycle from qualified opportunity through to close
Leading structured discovery and consultative sales conversations
Running tailored demos and benefit solution design aligned to customer pain points
Navigating complex buying committees and procurement processes
Building and managing a healthy pipeline with strong forecasting discipline
Collaborating closely with BDRs on handover, deal strategy, and account progression
Working with Customer Success and Product to ensure smooth post-sale transition
Maintaining excellent CRM hygiene and deal documentation
Feeding market insight back into sales strategy, messaging, and product direction
What we’re looking for
At least 5+ years of closing experience in B2B SaaS
At least one sustained AE role (2+ years)
Proven success selling into enterprise organisations (1,000+ employees)
Experience closing high enterprise deals
Track record of hitting £1m+ annual quotas and maintaining a pipeline with 4-5x coverage
Comfortable owning and nurturing a meaningful portion of your pipeline
Strong understanding of consultative sales frameworks (e.g. MEDDIC / MEDDPICC)
Data and metric driven individual with a passion to modernise the GTM function through new technologies and growth opportunities.
Confident, credible communicator with senior stakeholders
Highly organised with strong attention to pipeline detail
If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.
Why join Happl
Help shape the future of employee benefits
Competitive base salary and commission
Meaningful equity in an early stage growing business
Flexible hybrid working from day one
Access to your own Happl benefits platform
Optional enrolment in Private Health Insurance
Optional enrolment in Dental insurance, including family cover
A flexible Wellbeing budget to spend on whatever wellbeing means to you
Learning & Development (L&D) allowance
Pension scheme from day one
Rapid career progression in a scaling commercial team
About the Interview
Call 1: 20-min Intro call with Ben (COO & CoS)
Call 2: 30-min deep dive with Keith (CCO)
Short Task
Call 3: 30-min deep dive with Ben T (CEO & Founder)
Additional Details
Location: London, Waterloo
Team: GTM & Sales
Working arrangement: Hybrid (4+ Days in Office)
#BS-L1
Happl London, England Office
London, England, United Kingdom
