Burson
Senior Account Executive - Technology (Consumer PR)
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
WHAT MAKES US BURSON TECHNOLOGY
At Burson, you will have the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of the 25+ Technology team enables us to deliver integrated communications, from corporate, B2B and consumer communications, to digital & social, influencers, analyst relations, content marketing and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer.
Having a passion for consumer technology is essential for this role as you will be working with several of the world’s leading technology brands. We believe that technology has the power to enhance human experience and performance as we enter a new era of intelligence. Whether it’s the latest enterprise software or the hottest consumer device, as we progress into a new era defined by the advancements in AI, it’s crucial we continue to tell human-first stories.
YOUR ROLE AS A BURSON PERSON
The team is looking to recruit a Senior Account Executive to work with some of its leading global consumer technology brands. The role involves working on media relations, network coordination and account management to reach primarily consumer audiences. Key responsibilities include:
- Leading on day-to-day media liaison, developing solid media relationships and managing media requests and product reviews
- Developing press materials, from press releases and blogs, to Q&As and briefing documents, with a high level of attention to detail
- Managing junior client relationships, developing a strong rapport with your day-to-day contact
- Overseeing the creation of coverage and activity reports for clients
- Managing press briefings, product launches, conferences and similar events for clients
- Attending and contributing ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs
- Monitoring and keeping abreast of relevant industry news in order to build an understanding of industry trends, competitive landscape and how they impact clients
YOU’LL BRING ALONG WITH YOU
- A positive and proactive attitude to seeking out opportunities to add value to clients and teams
- A fan of technology that enhances human progress, with an understanding of the consumer technology market, who is excited by its future within society and business
- Experience in the technology and/or telecoms sectors – ideally both, but technology experience is a must
- A media hound and storyteller who loves to craft compelling pitches and knows how to sell them to business, trade and national media
- A global outlook, with the ability to transfer skills across both UK and global client work
- Organisational skills and the ability to tightly manage relationships with international Burson offices
- Attention to detail and an appreciation of time management
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.
KEY BURSON BENEFITS
- 25 days holiday per year. After 3 years continuous service the entitlement will rise by 1 day per year up to a maximum of 30 days after 7 years
- Flexible Public Holidays – you can swap public holidays for days of personal significance
- Group life assurance scheme (4x basic salary)
- Discounted dental and travel insurance
- Full access to Headspace app
- Westfield Health Cash Plan
- Matched pension contributions
- Comprehensive private medical care
- Enhanced maternity & paternity schemes (after one years’ service)
#LI-RE1
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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