Senior Account Executive - Paid Social

1609 - Senior Account Executive - Paid Social

Role Summary and Impact

Mindshare, part of WPP, delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

A role exists within a growing Paid Social specialist team. We are looking for an experienced Paid Social senior account executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing Paid Social delivery with support from Paid Social Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
Principal responsibilities:

Performance

• Work with digital platforms like Facebook, Twitter, Google, YouTube to run best practice compliant Paid Social And the opportunity to run ads across other platforms such as LinkedIn, Snap and Pinterest
• Competently create media plans designed to achieve specified KPIs
• Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager, Adobe Analytics and Google Analytics.
• Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
• Identify and implement testing approaches to improve campaign performance against KPIs
• Carry out regular account optimization in order to improve performance against KPIs
• Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
• Contribute to regular client meetings; preparing and presenting performance detail and account action updates
• Effectively manage your workload, and submit deliverables to your Account Manager within deadlines

People

• Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
• Train Grads and Executives on how to effectively and efficiently build paid social campaigns and applying best practices for managing Paid Social activity
• Support the Account Executive with tasks, providing guidance where needed

Process

• Complete the Mindshare finance process for all clients
• Carry out regular campaign and budget management checks
• Support Account Executives in following all Mindshare processes

Performance measures:

• Exceptional execution and application of Paid Social Best Practices
• Consistent adherence to Mindshare processes
• Certification in Facebook Blue Print, Twitter Flight School and Google YouTube/Video qualification
• Meeting and exceeding client’s performance targets

Skills and Experience

The candidate will report to the Paid Social Account Manager.  Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimizing Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Key skills & knowledge:  

• Experience setting up and optimizing campaigns within Google, Facebook/Instagram Business Manager, Twitter Ads manager, etc.
• Experience using custom audiences and automation to enhance paid social strategy and performance
• Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
• Strong understanding of Paid Social best practices around for example buying strategies, formats and audiences
• Understanding of measurement capabilities via the native platforms and 3rd party tools
• Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Attention to detail
• Able to communicate effectively and work as part of a wider, cross-channel team
• Programming or coding knowledge is not mandatory, but is advantageous

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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