Senior Account Executive, Insights

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

Senior Account Executive – Research and Insights

Are you insatiably curious, and always asking why? If the answer’s ‘yes’ then we really want to hear from you as we’re looking for a Senior Account Executive to join our Research & Insights team at Mindshare London, a leading WPP Media brand.

We believe that through media we invite ourselves into people’s lives and homes, and as a result have an obligation to do this considerately - offering messages in the right way, at the right time, in the right place. This only happens when we really understand who we are speaking to – their lives, the things they value, the opinions they hold dear.

So - at Mindshare we are all about understanding people – that’s where Insights has a pivotal role to play in the agency. We use multiple, complimentary approaches – everything from mobile ethnography to quantitative studies to social insights to ongoing cultural trackers - to create unified understanding of audiences and business issues for our clients.

Working with different members of the team, you’ll be helping solve the tough questions on our clients’ minds – Who are our consumers? How do they make decisions? Why isn’t Gen Z engaging with our brands? And many more! You will gain experience with the latest media insight tools around and speak to people first-hand to investigate why they say and do the things they do. You will develop a wide range of research techniques from desk research through to bespoke quant/qual and digital insight projects.

This is an opportunity to work in a unique environment, a research team within a media agency which offers an abundance of opportunities to get closer to clients and expand your knowledge of how communications are brought to life and activated. At the same time, your projects will focus on getting under the skin of human behaviour to understand larger issues impacting the world our clients operate in, whether this is understanding how our environments shape our opinions, exploring the importance of community or uncovering the latest cultural trends.

You’ll be part of a team full of super talented and incredibly nice people. We all have a diverse set of skills, and we get to work on a great set of clients too – M&S, KFC, Unilever, Weetabix… to name a few. 

Key responsibilities

A day in the life in the Insights team is ever-changing. You’ll work with data from a variety of sources to build an understanding of target audiences and extract key data to create a story.

• Support on a range of different projects including audience profiling and segmentation, brand reputation analysis, measuring campaign effectiveness, influencer identification, decision making and behaviour change, and exploring consumer attitudes across a range of topics
• Working on large scale trend analysis and cultural predictions projects across a large range of categories such as food, beauty, fashion and more
• Responsible for formatting your findings and insights into final deliverables for our clients and you will support the team in presenting these insights
• Collaborate with different teams within the company to identify, review and solve problems
• Developing a range of skills from digital insights to qualitative analysis to questionnaire writing

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Your life until now (experience)

• Relevant experience in account management, marketing, media, or research
• Analytical mindset and ability and an understanding of how data helps us understand behaviour
• Ability to analyse and interpret information in a creative and interesting fashion
• The ability to tell a good story
• Mature and confident style – enthusiastic about presenting and sharing your insights
• Excellent attention to detail
• A good degree or qualification in relevant field

A big advantage to have

• Experience using social listening platforms and a passion for exploring online trends and culture within social, search and site data
• A passion for working with data with a technical appetite to explore relevant data software such as Excel, SPSS, Q
• Research background, particularly in understanding audiences, behaviour change or decision making
• Experience working with quantitative, qualitative, and social listening research data and techniques
• The ability to synthesise complex information and communicate this clearly for different audiences

We’d love to hear from you if you tick these boxes

• I’m a curious problem-solver with an eye for detail
• I’m passionate about understand what makes people tick
• I’m always asking ‘why’
• I have an open mind and genuine interest in human behaviour and culture
• I think fast, work fast, and don’t become frustrated with challenges
• I’m self-motivated and love collaborating

Most importantly, we are looking for someone who is curious about people’s lives and motivations, who likes to question the world around them and has an interest in how our changing experiences can influence our relationships with different brands

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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