About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Senior Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality-focused Formula 1 partnerships. This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact.
As the senior client lead, the Account Director will manage the account teams, guide long-term partnership strategy, and serve as a trusted advisor to senior client stakeholders. They will be responsible for translating client business objectives into world-class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service.
The role will be based at Right Formula’s offices in Battersea, London, and will require extensive international travel.
Key Responsibilities
Client Leadership & Relationship Management
- Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level.
- Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives.
- Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated.
Partnership & Hospitality Strategy
- Lead the development and execution of hospitality and guest experience strategies that deliver exceptional, brand-aligned experiences across global events.
- Oversee end-to-end hospitality delivery, from pre-event planning and communications through to on-site management, supplier oversight, and post-event evaluation.
- Ensure all contractual rights and assets are fully leveraged and tracked, delivering measurable value across both partnerships.
- Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes.
- Proactively collaborate with creative, strategy, and production teams to develop innovative activations and campaigns.
Team Leadership & Delivery Oversight
- Lead and mentor a team of Account Managers and Executives, fostering a collaborative, high-performance culture.
- Oversee project delivery to ensure the highest standards of quality, efficiency, and client satisfaction.
- Provide clear direction, prioritisation, and resource management across both account teams.
- Support the professional development of direct reports through coaching, feedback, and structured progression planning.
- Work closely with the Group Account Director and senior leadership to ensure client objectives align with agency strategy and delivery capability.
Commercial & Financial Management
- Own and manage account budgets, forecasting, and profitability, ensuring projects are delivered within scope and to target margin.
- Oversee supplier contracting and negotiations, ensuring strong commercial terms and alignment with agency standards.
- Identify and pursue account growth opportunities, including renewals, extensions, and new business streams within existing clients.
- Ensure financial governance, accurate billing, and regular reporting across both accounts.
Skills & Experience Required
- Extensive experience in client, agency, or rights-holder account management within sports, events, or partnership marketing.
- Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential).
- Strong track record of managing multiple high-profile clients or accounts simultaneously.
- Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders.
- Strong commercial acumen, with experience managing multi-million-pound budgets and driving profitability.
- Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client-first solutions.
- Experienced leader who can motivate, mentor, and develop high-performing teams.
- Proficient in Microsoft PowerPoint, Excel, and other relevant project management and reporting tools, ideally Monday.com.
- A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best-in-class hospitality experiences.
Role Structure & Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
After successfully passing probation:
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
