SEM Analyst

We're looking for a SEM Analyst to join our Berlin or London office. In this role, you'll be the analytical backbone of Pipedrive's SEM team - building the data foundation that powers faster, smarter paid search decisions at global scale.

You'll be joining a strong martech environment where our Marketing Analytics team has already built a solid data foundation. Your job isn't to start from scratch; it's to extend and deepen what exists, bringing SEM-specific channel expertise that takes our data capability to the next level. Critically, the infrastructure you build will be what unlocks AI-powered analysis and automation for the entire SEM function - enabling the team to query data, surface insights and act on signals at a speed and scale that wasn't previously possible.

If you enjoy digging into data, uncovering the story behind performance and turning complex datasets into clear actions, we'd love to meet you.

We welcome applications from data or marketing analysts with paid search exposure, as well as SEM specialists who are passionate about moving toward a more analytical and technical track.

Your new adventure:

Reporting & In-depth Analysis (70%):
• Build and maintain SEM performance dashboards on top of our existing data infrastructure - clear, reliable and built for both at-a-glance reporting and deep troubleshooting
• Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels - including data not available through standard ingestion tools - building the analytical layer that takes our SEM insight from good to exceptional
• Go beyond platform-native reporting by joining ad platform data with internal metrics to connect paid search activity to real downstream business outcomes
• Act as the data requirements translator between the SEM team and Marketing Analytics - defining what we need, why we need it, and how it should be structured so that the wider team can eventually self-serve using AI tools
• Turn analytical findings into sharp, actionable recommendations the team can act on with confidence

Campaign Management (30%):

• Support the creation, management and optimisation of paid search campaigns across Google Ads and Microsoft Ads
• Conduct keyword research, ad copy testing, bid management and negative keyword development
• Monitor campaign performance and flag issues and opportunities proactively
 
 

Does this sound like you?

• 3+ years of experience in a data/marketing analytics or SEM role with a strong focus on reporting and analysis
• Proficiency in SQL — comfortable writing joins, aggregations and queries against data warehouse tables independently
• Hands-on experience with Python (Pandas/NumPy) for data manipulation, API integration and workflow automation — including pulling data directly from ad platform APIs
• Proficiency in Tableau, Looker or Power BI for building production-level dashboards, not just consuming them
• Comfortable working across multiple data sources — platform APIs, CRM data and internal data warehouse tables
• Good understanding of Google Ads data — you know what the metrics mean in a paid search context and can translate channel needs into data requirements
• Experience or genuine interest in using AI tools for data analysis and automation is a strong plus
• Familiarity with the Google Ads API is a plus
• A background in maths, computer science, economics or a related field is a plus
 

Why Pipedrive?

People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company.  Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.

Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
 
Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship
 
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