Search, Senior Account Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.​

The Senior Media Activation Executive is responsible for the execution of biddable media activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimisation, and analysis. The Senior Media Activation Executive is also responsible for contributing to reservation-based buying of display media, working to innovate across this space and the biddable space in tandem.​

What we need from you​

• Effectively manage your designated search and biddable display campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance​
• Ensure that wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained​
• Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy​
• Grow your knowledge of search, paid social & programmatically bought display platforms such that you attain a detailed knowledge in all search and biddable media practices within the first 12 months in role​
• Grow your knowledge of reservation-based buying of display media, including negotiating with publishers, and sending and receiving RFPs​
• Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport​
• Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development)​
• Conduct performance analysis, internal data maintenance, issue identification and solution development​
• Manage your own time and tasks on a day to day and week to week basis with some guidance from your line manager​
• Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action​
• Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be pro-active in spotting trends, product releases, and other opportunities which could enhance our activity

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Previous experience working on biddable platforms and with reservation buying, or have commensurate experience in digital roles working with other Account Executives / Account Managers​
• Strong written and verbal communication skills across all platforms​
• Expert organisational skills, great attention to detail​
• Ability to implement and adhere to and meet deadlines and project manage multiple campaigns​
• Excellent client relationship and management skills​
• Proven problem-solving skills and ability to think outside of the box for creative solutions​
• Ability to lead and motivate team members in a positive light​
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills​
• A passion for everything digital, with an active interest and understanding of online advertising industry trends​
• Experience with planning and running display campaigns via GDN and DSPs such as Doubleclick Bid Manager, TubeMogul & AppNexus​
• Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms​
• Proficiency in Excel (Pivot Tables, VLookups, etc)​
• Google AdWords Certification​
• Experience with Doubleclick Search​
• Experience with Google Analytics​
• Experience with planning and running PPC campaigns

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted