Scientific Engagement Lead

An exciting opportunity has arisen to join one of the UK’s leading pharmaceutical and healthcare companies as a Scientific Engagement Lead within Oncology. 

This role will play a critical part in developing and delivering the scientific engagement strategy, within our lung cancer portfolio, with a strong focus on building meaningful partnerships with Scientific Leaders, Oncologist, Cancer Nurse Specialists and multidisciplinary teams. The Scientific Engagement Lead will use external insights, clinician feedback, congress outputs and emerging scientific developments to inform strategic planning and shape high-quality engagement across the franchise. 

Working as a core member of the cross-functional team, the successful candidate will partner closely with medical, marketing, sales, corporate affairs and other internal colleagues to ensure scientific engagement activities are insight-led, strategically aligned.. A key focus of the role will be the development and execution of peer-to-peer medical education, scientific content and value-adding partnerships that support appropriate advocacy, behaviour change and, ultimately, improved outcomes for patients, the NHS and the company.  

This is a highly collaborative, field-based role for a scientifically credible and commercially astute individual who is passionate about oncology, stakeholder engagement and translating scientific insight into impactful strategic activity. 

Key Activities: 

Defined through the development of quarterly priorities aligned to the strategic and operational requirements to deliver on the strategic plan – will include: 

• Monitoring the external environment (publications, clinician feedback, congresses, social media etc), the SEL will drive the integration of key scientific topics and insights into the commercial activities within the franchise. 

• Development of stakeholder plans to drive adoption of strategic objectives, behaviour change & advocacy for brand. 

• Cross Functional Collaboration with medical, sales, corporate affairs, and HHI, partnering to ensure a customer centred engagement strategy. 

• Tactical delivery through a range of traditional and innovative channels. 

• As a core member of the XF team, you collaborate with team members to ensure integration and alignment with other campaigns and activities. 

• The SEL will be responsible for the development and execution of strategic partnerships with key professional groups and organisations within the therapy areas of responsibility. 

• Moving beyond the execution of typical promotional activities, the SEL will identify common goals to create sustainable and value adding partnerships benefiting patients, our company, and the NHS. 

• Supporting Medical Education activities by collaborating with Scientific Leaders, Brand & Customer Managers, as well as Brand Champions to develop relevant content that drives advocacy for on-license indications. 

• Development and execution of peer-to-peer medical education aligned to the strategic and operational plans. 

• Identify ways to multipurpose relevant content, find synergies, and participate in content creation. 

• Proactively seek to engage external stakeholders in novel and compelling ways leveraging technology. 

• Planning and execution of HCO filming and post-production of video content that can later be used on-line in a promotional context. 

•  Leading the approval /certification of content in accordance with the ABPI code of practice and internal policies and procedures. 

• Working with the marketing and external affairs team, the SEL will drive elements of internal awareness and disease awareness campaigns aligned to the therapy area. 

Role Location: Field-Based Role 

Skills/Competencies: 

• Understand, interpret, and articulate key clinical data and insights to ensure we can deliver value to patients through our engagements with the oncology community. 

• Understanding of key marketing principles such as brand planning, campaign execution, and pharmaceutical promotion. 

• Development of KOL engagement strategy and associated operational plan. 

• Input into overall strategic and operational brand planning: contributing relevant insights that support integrated, value-adding activities. 

• Develop key relationships with HCPs and professional bodies with alignment of strategic objectives and activities to educate and advocate for better patient outcomes. 

• Maintains consistent, meaningful interactions with relevant stakeholders (e.g., healthcare professionals & professional bodies) resulting in advocacy and behaviour change. 

• Develop content and implement channel activities aligned with business objectives and deliver measurable benefits to patients, our company, and the NHS. 

• Collaborate, lead, and leverage the diversity of our individuals and teams to deliver on our business aspirations through our engagement strategies. 

• Consistently operates in compliance with the ABPI Code and internal governance across all activities. 

Experience:  

• Degree (or equivalent qualification) in Life Sciences discipline preferred. 

• Evidence of capability in a complex technical disease area will be required.  

• Oncology experience preferred.  

• Experience in developing customer relationships at Scientific Leader level and or with professional bodies. 

• Strong project management skills, ideally with experience managing certification of assets via the Med-Leg review process. 

• Strong knowledge and experience of working within the ABPI code of practice. 

• Experience with Vault PromoMats (VPM), agency management, and budget planning. 

• A strong working knowledge of the NHS.