Salesforce Product Owner - Marketing & Data Cloud

Job Description:

Job Title: Salesforce Product Owner - Marketing & Data Cloud
Salary: £57,800.00 per annum DOE and location + fantastic benefits
Location status: Hybrid (flexible working options available)
Location: Salford, Bupa Place / London, Angel Court
Permanent/fixed term contract: Permanent
Shift pattern: Full‑time 37.5hrs

We are looking for an experienced Salesforce Marketing Cloud Product Owner to take full ownership of the platform across UK Insurance (UKI) and UK Health Services. This is a key strategic role responsible for shaping the in‑life vision, driving platform development, and ensuring Marketing Cloud delivers real commercial value, excellent customer outcomes, and strong operational performance.

Role Purpose

You will act as the business Product Owner for the Salesforce Marketing Cloud system, defining and delivering the strategic roadmap and ensuring the platform continues to meet the evolving needs of the business. Working with stakeholders across marketing, sales, technology, and governance teams, you will champion continuous improvement, automation, efficiency, and the adoption of best‑in‑class Marketing Cloud capabilities.

Key Responsibilities

Strategic Ownership

• Own the Salesforce Marketing Cloud platform for UKI and Health Services.
• Define, drive, and deliver the in‑life strategic vision aligned to growth and profitability goals.
• Set the strategic direction for platform development and enhancement.

Platform Development & Governance

• Lead in‑life development, implementation, maintenance, and administration of Marketing Cloud.
• Establish governance, processes, and performance disciplines to improve user adoption and operational efficiency.
• Translate business goals into prioritised requirements and lead delivery of strategic and tactical enhancements.

Commercial & Product Activities

• Support marketing strategies and campaign execution using Marketing Cloud capabilities.
• Lead automation and optimisation efforts to free up resources and reinvest in capability growth.
• Produce business cases for platform enhancements and evolution.
• Drive platform analytics and turn insights into actionable business recommendations.

Operational Delivery

• Manage users, data, permissions, and platform security.
• Build and deliver training materials and workshops with Learning & Development.
• Present and demonstrate new features to users, leadership, and executive teams.
• Apply strong project management practices across planning, leadership, scheduling, and quality management.
• Maintain alignment with Bupa’s strategic context, regulatory expectations, and risk appetite.

Market Awareness

• Monitor customer trends, competitive activity, and emerging technologies to ensure the platform remains innovative and relevant.

Experience & Qualifications

Essential:

• Must have hands‑on experience with Salesforce Marketing Cloud.
• Experience working directly in a marketing function.
• Strong analytical skills with the ability to create and interpret accurate, actionable data.
• Proven stakeholder influence across all levels.
• Experience working in large, complex, matrix organisations.
• Excellent communication skills, both written and verbal.
• Strong organisational and planning capability.
• Ability to work accurately under pressure, independently or while leading teams.
• Experience creating compelling business cases with focus on value and benefit realisation.

Desirable:

• Salesforce Marketing Cloud certifications.
• Experience with Sales Cloud and/or Salesforce Data Cloud.
• Exposure to Agile project delivery and IT change management.
• Understanding of the UK Healthcare & Private Medical Insurance sector.

What We’re Looking For

A confident, proactive Product Owner who combines strategic thinking with hands‑on platform expertise. Someone who can influence, collaborate, and lead improvements that drive commercial performance, enhance customer experience, and maximise the value of Salesforce Marketing Cloud within a complex environment.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. 

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