Sales & Marketing Analyst

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...

Job Details

Sales & Marketing Analyst

Why this job is important

We are seeking a highly skilled Sales and Marketing Analyst to join our Sales and Marketing team. This role is ideal for an individual with a strong background in managing leads and sales data platforms, analysis, sales performance, data visualization and reporting. The Sales and Marketing Analyst will be responsible for quickly gathering, analyzing, and interpreting sales data from multiple sources, providing actionable insights to drive business strategy, and communicating findings to key collaborators in a clear and impactful manner.

• The role involves providing feedback on upper funnel activities and their results, helping to make decisions on whether to recreate or pivot strategies.
• The core responsibility is within commercial activation, focusing on cultivating and proving out what marketing efforts are working.
• The role includes pulling reports to help prove the effectiveness of marketing and making decisions based on those insights.
• The person in this role will work with various collaborators, finding trends, working within platforms, and reporting key performance indicators (KPIs).

Key Responsibilities:

• Gather data from various sources such as Salesforce, Pardot, Excel
• Desk research to identify ways to increase marketing activity that deliver an increase in marketing leads.
• Analyze and interpret large, complex sales data sets from various internal and external sources to identify trends to increase marketing effectiveness and shared learning
• Develop and maintain detailed sales and marketing performance reports, dashboards, and visualizations to track key business metrics and KPIs using Salesforce or PowerBI.
• Present data-driven insights and recommendations to leadership and cross-functional teams.
• Create blinded reports and dashboards that are easily understandable and provide actionable insights, ensuring a high standard of data presentation.
• Collaborate with various teams across the organization to support marketing success and enable stronger decision making.
• Work under tight deadlines, prioritizing multiple data requests and projects while maintaining attention-to-detail and accuracy.
• Identify trends, patterns, and opportunities from data to support sales and marketing strategy development.
• Automate reporting processes to enhance efficiency and accuracy in sales data analysis.
• Create and support sales and marketing initiatives to increase lead generation, engagement, and sales conversion
• Lead assessment, coding and routing management
• Ad hoc system administration, executive reporting, and data maintenance.

Qualifications:

• Shown experience as a Sales Analyst, Business Analyst, or Data Analyst, with a focus on sales and performance analytics.
• Strong portfolio highlighting the ability to present complex data in a clear, concise, and visually appealing way.
• Expertise in data visualization and advanced reporting, with a deep understanding of best practices in communicating data to diverse collaborators.
• Experience working with large datasets across multiple platforms and the ability to merge, analyze, and interpret complex data.
• Advanced proficiency in Excel, including formulas, pivot tables, and macros; experience with SQL or other database query languages is a plus.
• Strong knowledge of Salesforce is required. Knowledge of Pardot and Microsoft Dynamics preferred but not required.
• Demonstrated ability to work efficiently in a fast-paced environment, balancing multiple priorities and deadlines.
• Excellent communication and presentation skills, with the ability to tailor messages to different audiences (technical and non-technical).
• Strong problem-solving skills, with the ability to identify insights from data and provide actionable recommendations.

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field.
• 3+ years’ experience with predictive analytics or machine learning models for sales forecasting
• Knowledge of brand marketing, custom research and measurement a plus

What’s in it for you

We provide a highly competitive benefits package!

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration.  We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.  Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in Massachusetts is $67,700 - $112,800 /year.  Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Location

Boston, Huntington AveUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.