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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity:
Adobe GenStudio for Performance Marketing is a generative AI-first product that empowers marketing teams to efficiently plan, create, manage, activate, and measure on-brand content. We are looking for team members to be at the forefront of Generative AI as we expand into the EMEA market.
The GTM lead will drive the Adobe GenStudio for Performance Marketing business in two key areas. First, as we bring the product to market, the team will collaborate with product, product marketing, sales teams, and customers to help shape the present and future direction of Adobe GenStudio for Performance Marketing. Second, the GTM lead will establish a strong pre-sales motion and directly sell Adobe GenStudio for Performance Marketing in partnership with Adobe's enterprise sales teams.
Operating in a dynamic and rapidly evolving environment, the GTM lead will play a crucial role in identifying and addressing customer needs. The EMEA GTM team will be responsible for uncovering these needs and ensuring the product evolves accordingly. Candidates should be comfortable in a fast-paced, startup-like environment where agility and adaptability are essential. Our team works closely with Expert Solutions Consulting, Account Directors, AEs, Product Specialists, Product Marketing, and Sales Enablement.
We are seeking experienced Enterprise Sellers with a proven track record of success. Thriving in a fast-changing, high-energy environment is essential. If you are passionate about Generative AI, possess an entrepreneurial spirit, and are excited to engage with market-leading customers, we want to hear from you.
What you'll Do:
- Drive the sales of Adobe GenStudio for Performance Marketing
- Orchestrate cross-functional teams to understand market trends, identify customer needs, and competitive landscape within the generative AI and content space
- Create the future by applying customer analytics and data-driven insights to develop comprehensive segmentation strategies for target markets
- Collaborate with marketing, sales, and product teams to ensure alignment of go-to-market strategies with overall business objectives.
- Own the outcome by developing and implementing a plan with prioritisation across accounts that serves as a success roadmap to exceed the quota.
- Prospect and generate pipeline across a book of named accounts
- Track and measure the effectiveness of go-to-market initiatives, providing regular reporting and insights to sales ecosystem
What you need to succeed:
- Experience creating GTM strategies along with a practical understanding of the technologies and tactics necessary for execution
- The ability to take richness of the Adobe Content Supply Chain story and turn it into value customers can understand and deliver on.
- A minimum of 5+ years large enterprise-level software sales experience.
- Deep understanding of the Adobe Experience Platform, Adobe Experience Manager Assets and Workfront, with knowledge of our AI solutions.
- Proven track record of success and a history of exceeding quota.
- Aptitude to work collaboratively in a team environment with team goals and metrics.
- A builder and ‘start up’ mentality; understanding the goal is to own the category for Adobe GenStudio for Performance Marketing ; the ability to be agile, project passion internally and with customers. Deep knowledge of the marketing technology industry including direct-to-consumer and/or business-to-business models
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