About Sofar
Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Our work is largely inspired by our values:
- Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.
- Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.
- Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.
The Role
As the Sales Executive for London, you will play an important role in driving revenue for our events sponsorships and private events. You will lead the process end-to-end, including lead generation, negotiation and client management. You will work closely with our Concerts team based locally in London to ensure seamless execution of events and sponsorships and client satisfaction.
This is a contract role that includes a monthly retainer plus commission, working ideally 3 days per week.
What you'll do:
- Identify and research prospective clients for private events and local partnerships, building relationships with companies and individuals that we know will add value to the overall Sofar brand
- Build relationships with existing Sofar Sounds local partners to drive sales of sponsorships and/or private events
- Lead deal negotiation end-to-end, working to identify the right partnership offering (private event, local sponsorship, ticket buyout, etc.) and negotiating based on existing Sofar rate card
- Collaborate with the Concerts team to bring your clients’ vision to life, delivering a high quality experience that results in repeat business
Who you are:
- You have 1-3 years of experience in sales, ideally in the entertainment and/or media space
- You are a detail-oriented and highly organised individual with excellent project management and time management skills
- You are a clear and professional communicator able to establish and promote Sofar’s brand throughout every client interaction
- You are able to work well cross-functionally
- You thrive when you are able to take ownership of your work, with the ability to drive projects end-to-end with guidance
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
What We Do
Sofar Sounds reimagines the live event experience through curated, secret performances in more than 400 cities around the world.
Cofounded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds check us out at www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds.
Need a little more? Check this out: https://www.youtube.com/watch?v=qnjsN2NOl3k
