Sales and Events Manager

Role: Sales and Events Manager
Reports into: Head of Sales and Events
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Broadwick is shaping the next generation of spaces and live experiences. We design, build and operate some of the world’s most exciting venues, destinations and entertainment brands.

Broadwick Spaces represents a diverse portfolio of exceptional event venues across London. From iconic heritage buildings and landmark event spaces to contemporary blank-canvas venues, we help create unforgettable experiences for corporate events, conferences, award ceremonies, product launches, exhibitions, brand activations, private celebrations and live entertainment.

Our portfolio spans more than 20 unique venues, including Magazine London, Exhibition White City, Landing Forty Two, Control Room A, Troxy and 26 Leake Street. Across these spaces we host more than 2,500 events each year, brought to life by passionate teams who combine exceptional client service with commercial expertise.

26 Leake Street is one of London’s most distinctive urban event venues, set beneath Waterloo Station within the capital’s famous Graffiti Tunnel. Spanning 11,000 sq ft across two striking railway arches, and 2 additional spaces, it combines raw industrial character with cutting-edge facilities to host everything from music shows and brand activations to unique conferences and private parties.

The venue has gone a period of exciting redevelopment, aimed at enhancing its flexibility, guest experience, and creative potential. This next chapter will see 26 Leake Street evolve into an even more dynamic, future-ready events destination, while continuing to celebrate its iconic street art heritage and bold, urban aesthetic.

The Sales and Events Manager will be accountable for managing their own sales pipeline and converting enquiries into profitable bookings, delivering against agreed revenue, profit and activity targets. They will maximise the commercial potential of available dates through effective client management, pricing, upselling and proactive sales activity. The role requires someone who can manage the full sales process, build strong client relationships and make commercially sound decisions that contribute to venue utilisation and financial performance.

Deliver Revenue, Profit & Booking Value

• Achieve agreed personal revenue, profit, conversion and sales activity targets.
• Manage the full sales process from initial enquiry through qualification, proposal, negotiation and contract, securing profitable bookings.
• Apply agreed pricing, rate cards and discounting parameters to maximise booking value and protect profitability.
• Identify opportunities to upsell additional services, increase event spend, secure repeat business and fill underutilised dates.
• Proactively develop new business through client outreach, account development, referrals and repeat booking opportunities.
• Balance client requirements with commercial objectives, ensuring proposals are competitive while delivering appropriate revenue and profit.

Manage Pipeline & Sales Performance

• Own and maintain an accurate personal sales pipeline, ensuring all enquiries, opportunities, activities and booking values are recorded in the CRM.
• Maintain accurate forecasts and take responsibility for progressing opportunities through each stage of the sales process.
• Monitor personal performance against revenue, profit, conversion and activity targets, taking action where performance falls short.
• Respond to enquiries promptly and maintain consistent follow-up to maximise conversion and reduce lost opportunities.
• Review lost business, client feedback and pipeline trends to identify improvements to sales approach and commercial outcomes.

Deliver Excellent Client & Commercial Management

• Build strong relationships with clients, agencies and repeat bookers to generate ongoing revenue opportunities.
• Conduct effective sales meetings and venue site visits, translating client requirements into commercially appropriate proposals.
• Work closely with operations, catering, production and other relevant teams to ensure bookings are viable, profitable and deliverable.
• Maintain accurate contracts, booking information and commercial records, ensuring agreed pricing, payment terms and additional charges are captured.
• Share relevant client opportunities and portfolio referrals where they can generate additional business.

• Experience in a sales role within events, venues, hospitality or a similarly commercial environment.
• A strong understanding of the sales process, including qualification, negotiation, conversion and closing.
• Commercial awareness of pricing, booking value, upselling, profitability and venue utilisation.
• Experience managing a personal pipeline and working towards measurable sales targets.
• Confident using CRM systems and sales reporting to manage opportunities and performance.
• Strong client management, communication and negotiation skills, with a proactive and target-driven approach.

• Used CRM systems like Hubspot or Salesforce.
• Experience working with agencies, brand & coporate clients or repeat bookers.
• Experience selling multiple event formats or venue spaces.

• Discretionary profit-sharing scheme of base salary.
• Paid overtime.
• 27 days paid holiday (plus bank holidays).
• Social events and free tickets to our live events.
• Other discounts including 50% off drinks and 20% off food at Corner Corner.
• Competitive pension plan.
• Employee Assistance Programme (EAP).
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
• Training and professional development opportunities.
• An inclusive, collaborative and creative working environment.

At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.