Sales Enablement Lead, GB Diagnostic Imaging

Job Description Summary

We are seeking a highly qualified Sales Enablement Lead to join our team. In this role, you will play a critical part in providing valuable support to our sales team and effectively responding to customer and prospect queries along with providing critical leadership to our team.

Key Responsibilities

Sales Enablement Strategy

• Develop and maintain a comprehensive enablement roadmap aligned to revenue goals, product launches, and sales priorities.
• Establish frameworks, methodologies, and best practices that drive consistent sales execution.
• Establish and own Business Development pipeline.
   

​Training & Onboarding

• Build and deliver onboarding programmes for new sales hires, ensuring rapid ramp‑up and competency.
• Create and facilitate ongoing training on product knowledge, sales skills, competitive positioning, and tools.
• Partner with sales leadership to implement coaching frameworks and reinforcement plans.
   

Sales Content & Resources

• Own the creation, curation, and organisation of sales content including playbooks, pitch decks, battlecards, scripts, and proposal templates.
• Ensure content is accurate, up‑to‑date, and aligned with brand, product, and messaging standards.
• Manage the sales content library and ensure high adoption across the team.

Sales Tools & Technology

• Serve as the primary point of contact for CRM and sales enablement tools (e.g., Salesforce, AI CoPilot)
• Drive adoption, training, and optimisation of the sales tools available.
• Evaluate new tools and technologies that improve sales efficiency and effectiveness.

Process & Operational Support

• Improve and document sales processes, develop and manage local SOP’s /procedures.
• Support reps with deal preparation, content requests, process questions, and tool troubleshooting.
• Work in partnership with finance to prepare and update templates for CAPEX deals, ROI’s, loan and deferred agreements and vesting process.
• Product and technical support for customer enquiries and requests including tenders and completing range extensions. 
• Work with principals/ suppliers to meet local market and company regulatory and compliance requirements to include maintaining CE certification, PAQ’s, DTAC, GTIN and all relevant information.
• Facilitate and support new vendor Onboarding process and new product line integration across all divisions.
• Maintaining territory/ account alignments.
• Support vendor contract negotiations.

Performance Insights

• Analyse sales performance data to identify trends, gaps, and opportunities for improvement.
• Provide insights and recommendations to sales leadership based on data‑driven analysis.
• Track enablement programme effectiveness and adjust based on outcomes.

Cross‑Functional Collaboration

• Work closely with Marketing, Customer Service, tenders/ contracts, Finance and Technical Service to ensure alignment across messaging, product updates, and customer journey touchpoints.
• Coordinate enablement efforts for product launches, campaigns, and strategic initiatives.

Relationship with Others:

Reports directly to GB Sales Manager(s). Working closely with sales teams and in collaboration with Marketing, customer services, technical Services, Tenders and Contracts.

Required Skills & Experience

• Extensive years of experience in sales enablement or sales operations.
• Degree level qualification or equivalent in business or related disciplines is preferable.
• Hands on experience with ERP and SalesForce CRM systems.
• Proficiency with MS Office Suite, particularly MS Excel, word and PowerPoint.
• In-depth understanding of sales principles and customer service practices.
• Excellent communication, presentation, and facilitation skills.
• Strong analytical skills with experience using CRM and BI tools.
• Ability to manage multiple projects and stakeholders in a fast‑paced environment.
• Analytical and multitasking skills.
• Teamwork and motivational skills.
• Strong customer oriented approach.
• Ability to influence without direct authority and drive adoption across teams.

Personal Attributes

• Highly organised with strong attention to detail.
• Proactive, resourceful, and comfortable working independently.
• Collaborative mindset with the ability to build strong relationships across teams.
• Passion for improving sales performance and enabling others to succeed.
• Comfortable balancing strategic thinking with hands‑on execution
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Success Metrics

• Reduction in sales onboarding ramp time.
• Increased quota attainment and productivity across the sales team.
• Improved adoption of tools, processes, and content.
• Higher win rates and improved deal velocity.
• Consistency and quality of sales messaging and execution.
• Reduction in time spent by reps on non‑selling activities.

Please note we cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in the United Kingdom.