Sales Enablement Director EMEA, Content and Research (FTC 12 months)

Job Description:

**Please note this is a fixed term contract role for 12 months**

About Merkle

Merkle is a leading global data-driven, technology-enabled performance marketing agency and a dentsu company. Specializing in Customer Experience Management (CXM), it offers services in data, analytics, technology, and strategic consulting to drive personalized, "people-based" marketing. With over 30 years of experience and 16,000+ employees, it supports major brands in maximizing customer portfolio value.  

About the Role

The Director of Sales Enablement, Content and Research is accountable for defining and delivering the EMEA strategy for growth-focused sales content, research, and enablement platforms. This is a fixed-term maternity cover role, with full Director-level accountability and ownership for the EMEA growth-related content and research ecosystem during the contract period.

The role owns the end-to-end enablement system for insight and research, proposition and case study development through platform governance, adoption, and performance reporting, ensuring sales teams across EMEA are consistently equipped with relevant, pitch-ready, insight-led content that supports sales plans, key account strategies, and go-to-market priorities.

The role reports into the VP of Sales Enablement and works in close partnership with the EMEA Content Manager to ensure continuity, momentum, and strategic alignment.

Experience And Capability

Required

• Significant experience in sales enablement, content strategy, research, or commercial strategy roles.

• Proven leadership of enablement programmes in multi-market environments.

• Strong experience with Loopio; familiarity with Seismic is advantageous.

• Experience using analytics and reporting to assess content effectiveness and drive decisions.

• Strong stakeholder management and communication skills.

What Success Looks Like

• Continuity and progression of the EMEA enablement agenda throughout the maternity cover period.

• High adoption and effective governance of enablement platforms.

• Content and research clearly aligned to sales plans and GTM priorities.

• Strong visibility into content performance, with data-led optimisation.

• Markets feel supported, aligned, and enabled.

Key Responsibilities

Sales Enablement Strategy and Governance

• Own and execute the EMEA sales enablement content and research strategy for the duration of the contract, aligned to regional growth priorities and sales plans.

• Provide continuity and leadership across enablement initiatives, ensuring momentum is maintained throughout the maternity cover period.

• Define and uphold governance models for content creation, approval, lifecycle management, and retirement across markets.

Content, Research and Insight Integration

• Lead the development and application of research-led enablement assets that inform sales strategies, key account plans, and priority pursuits.

• Translate insight into compelling sales narratives, messaging frameworks, and pitch materials

• Ensure research is embedded within enablement content and actively used by sales teams.

Go-to-Market and Proposition Enablement

• Partner with markets and marketing to shape and operationalise go-to-market propositions, vertical plays, and solution narratives.

• Ensure propositions are supported by clear messaging, evidence, case studies, and insight that enable confident sales conversations.

• Maintain foresight into upcoming launches, campaigns, and priority accounts to proactively shape enablement needs.

Case Study and Proof-Point Leadership

• Own the EMEA case study strategy, balancing global flagship stories with regionally relevant, pitch-ready proof points.

• Work with global teams to localise and elevate flagship case studies where appropriate.

• Maintain a clear pipeline of new case studies, ensuring quality, consistency, and commercial relevance.

Enablement Platforms and Systems

• Own the EMEA design, governance, and optimisation of sales enablement platforms as the primary RFI and sales content management platform.

• Ensure content architecture, workflows, tagging, and permissions support speed, quality, and adoption across markets.

• Drive adoption through clear standards, training, and optimisation.

Reporting, Analytics and Performance Insight

• Establish and maintain a performance reporting framework across enablement platforms, including:

• Content usage and adoption by market and team

• Identification of high-performing vs low-performing assets

• Gaps in content coverage against sales and GTM priorities

• Use insight to inform prioritisation decisions and continuous improvement.

• Partner with markets to review performance data and agree on action plans.

Market and Stakeholder Leadership

• Act as a senior, trusted partner to EMEA markets, ensuring strong collaboration and clarity of direction.

• Work closely with sales leaders to align enablement priorities to commercial needs.

• Influence across multiple stakeholders, providing structure and leadership without direct authority.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job. 

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