Sales Director, Health

Optimal is looking for a Sales Director, Health to join our team! In this role, you will provide support to the Senior Vice President, Health and drive revenue through maintaining and expanding existing client relationships, and forming new ones.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. 

We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement. 

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

About the Health Division

At Optimal, we combine the highest quality data and brand-safe inventory to deliver the most efficient digital media solutions for consumer health brands and organizations. Fully permissions, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere.

Essential Functions, Duties, and Responsibilities:

• Source new business through current and ever-expanding network via pitches/presentations/business discussions
• Maintain and grow spend across client base 
• Write RFP responses and media plans 
• Accurately track meeting and presentation details to further deal development.
• Work with campaign management and support teams to ensure client targeting and campaign needs are exceeded
• Work with the finance department to complete monthly billing tasks
• Attend conferences and other industry events while professionally representing Optimal
• Maintain confidentiality and professionalism 
• Ability to travel for in-person client meetings and conferences as needed
• Perform other duties as assigned

Minimum Qualifications & Skill Requirements: 

• 5+ years of experience in digital strategy, programmatic platform sales, or agency-side business development, including 2+ years experience in health-related advertising sales. Proven success reaching or exceeding sales goals with a strong network of health clients/partners
• Client-focused, with a collaborative problem-solving approach demonstrated through an elevated ability to pitch/present and write proposals
• Proficiency in CRM tools, Salesforce preferred, familiar with Google Apps, and a strong knowledge of Microsoft Office
• Excellent written and verbal communication skills
• Experience with endemic health publishers and digital platforms
• Familiarity with competitive targeting and activation offerings
• Knowledge of back end measurement, eg NRx, script lift, cost-per-diagnosed patient, audience quality, as well as direct response
• Familiarity of nuances in targeting needs for pharmaceuticals, clinical trials, OTC products, hospital systems and health topic/issue awareness campaigns

Optimal is proud to offer the following:

The base salary commensurate with experience depending upon factors including, but not limited to, experience, skill level, education and location with an opportunity for limitless earning potential via commissions.

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more!

Office Hours

This role is based out of New York and is remote friendly. We work on a hybrid basis at our office locations, with many team members working entirely from home. Work hours are consistently 9:00 A.M. to 5:30 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.