Sales Development Representative

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

This role is based in our 5 Howick Place office

LIONS Learning is a newly formed division comprised of our in-person academies and accelerators and our brand-new suite of digital courses, and equips our core audiences with the tools to supercharge their careers.

LIONS Division is part of Informa plc, a leading international events, digital services and academic research group listed on the London Stock Exchange and a member of FTSE 100, with 12,000 colleagues working in 30 countries.

We're looking for a Sales Development Representative to join our growing team in London as part of our Sales function.

You will join one of our growing LIONS Learning division, selling E-Learning courses.

You will be the first port of call for some of our bigger brand and agency clients. You will be supporting the selling of our product into agencies, brands and media owners globally. You will be responsible for all inbound leads, qualifying and booking meetings, owning outbound comms, and lead generation. You will help the team to grow our pipeline and convert business.

You will manage independent agencies, from prospecting to closing deals, and account management.

You will help to manage our outbound lead generation strategy, and be responsible for ensuring our sales enablement tool is working seamlessly.

You will support with partnership management, and work closely with our product, sales operations, and marketing teams.

You will collaborate with the team on creating pitch decks, and attending client meetings.

Key Responsibilities:

• Daily lead distribution
• Nurture leads and qualifying calls for BDMs
• Research support for pitch decks
• Support with outbound strategy – list building and prospecting
• Accurately forecast weekly and monthly
• Overachieve on set KPI’s to help drive your annual sales target
• You are an advocate and ally for diversity, equity and inclusion

• Experience with CRM systems, preferably a knowledge of Salesforce or Salesloft
• Demonstrated success in lead generation, and winning new business
• Success in hitting and exceeding targets
• Organised with experience in stakeholder management
• Ability to create good sales decks and write great email copy

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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