Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
As a Sales Development Representative, you are the first person with whom our prospective customers interact and you’re responsible for that all-important first impression. You identify if there is a good fit between ABC Fitness and the prospect, answer their questions, and get them excited about taking the next steps to becoming a valued customer. The successful candidate will be an ambitious, entrepreneurial person, who is looking to kickstart a successful career in sales.
WHAT YOU'LL DO:
Identify and create new qualified sales opportunities from inbound leads
Achieve monthly quota of qualified opportunities
Engage with customers via phone, email, and web chat to analyse their needs, answer their questions, and handle any objections
Create a great first impression by providing all prospects with a world-class experience from the word go
Ensure that prospects for whom we can add value are excited to move forward with us, and those for whom we aren’t the right solution still walk away with a positive experience
Pass qualified opportunities over to our Account Executives
Follow-up with prospects to help uncover new opportunities and nurture existing leads
Become an expert in our product offering and the dynamics of the fitness industry
Collaborate with Marketing and Sales to improve lead quality and conversion
WHAT YOU'LL NEED:
Bachelor’s Degree
1-2 years’ software sales / marketing experience
Great work ethic and an entrepreneurial spirit
Excellent communication skills both verbal and written
Fluency in English
Interest in the fitness industry a plus
Team player and ability to work in a high-energy sales environment
Strong desire to learn and develop quickly
Strong desire to build a career in sales
WHAT'S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, you pick when you want time off when it’s best for you!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.
Medical/Dental/Vision coverage
EAP – we get you help when you need it. Period.
Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!
We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets!
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com
ABOUT ABC:
ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.
Founded in 1981, ABC helps over 24,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).
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WHAT’S IN IT FOR YOU:
Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
Monthly reimbursement for your preferred health scheme
EAP – we get you help when you need it. Period.
Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
And more! – so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
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