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Coface

Sales Development Representative

Posted 2 Hours Ago
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In-Office
Dakar
Mid level
In-Office
Dakar
Mid level
The Sales Development Representative will drive sales by qualifying leads, conducting prospecting, promoting solutions, and analyzing competitors. Key responsibilities include client engagement, needs analysis, contract negotiations, and reporting on achievement metrics.
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Company Description

At Coface, we make trade happen everyday.

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter.  We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Job Description

 

As we expand our footprint in the Business information market, we are looking for a driven Sales Development Representative to help us increase our sales pipeline and support our growth on the African market.

The Sales Development Representative (SDR) will play a key role in our sales process by qualifying leads and conducting prospections to identify new business opportunities. 

Key Responsibilities:

  • Deployment of Commercial Strategy: Design and implement an action plan aligned with objectives and macro/microeconomic trends.
  • Active Prospecting: Identify and engage new clients through calls, professional networks, events, and partnerships.
  • Needs Analysis: Understand local market expectations for commercial information and propose tailored solutions.
  • Promotion of BI Solutions: Highlight URBA360 and the Quality Label financial excellence certification as performance and trust drivers.
  • Monitoring & Reporting: Ensure achievement of objectives, negotiate and finalize contracts, and track customer satisfaction.
  • Competitive Intelligence: Analyze competitors’ actions to adjust strategy accordingly.
  • Digitalization: Master Coface tools (Icon/URBA, Broker Portal, EL Portal, Cofanet, EDM).
  • Service Quality: Guarantee KPI achievement and streamline the integration of commercial information.

 

Qualifications

  • 3 to 5 year-experience in B2B sales development or business development,
  • Strong commitment to relationship-building.
  • Excellent verbal and written communication with strong interpersonal skills.
  • Ability to understand customer needs and match them with our solutions.
  • Highly motivated and tenacious, with a proactive and result-oriented mindset.
  • Proficiency with Excel tool for reporting and analysis

Additional Information

 

  • The opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field.
  • Opportunity to acquire knowledge in the field of business information services, trade credit insurance and finance.
  • An unique professional and human experience, in the expert environment.

Top Skills

Excel

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