Sales Development Representative

Role: Sales Development Representative 

Employment Type: Full-time, permanent 

Freemarket operates a hybrid working model to support flexibility and collaboration. As part of this model, you are expected to attend the office at least twice a week.

About FreemarketFX

Freemarket is a provider of digital solutions for FX and cross-border payment needs. Anchored by deep sector expertise, rigorous compliance-led onboarding, and unmatched oversight of regulated flows, clients are rewarded with a partner that values their relationship like no other. Through our proprietary digital platform clients can access an instant settlement network and seamless real-time money movement globally within an interconnected community of like-minded companies.

At Freemarket, our success is driven by our commitment to core behaviours that shape how we work and deliver value. We take accountability, ensuring outcomes are met with urgency and transparency. Our data-driven approach blends rigorous analysis with intuition to guide sound decision-making. We encourage innovation by being curious learners, always seeking new knowledge, skills, and perspectives. We act as team players, prioritising team success over individual recognition, and our client-centric mindset ensures we consistently understand and meet the needs of our clients, adding value at every step. These behaviours run through everything we do, enabling us to exceed expectations and support our clients' growth effectively.

About the Role

Are you a driven self-starter with a passion for connecting the dots between marketing and sales? We're looking for a proactive sales development professional who thrives in fast-paced environments, loves diving into data, and is energized by creating smart, high-impact demand generation strategies. If you're excited by the idea of owning your outreach, shaping pipeline growth, and becoming an industry expert in a high-growth tech setting — keep reading. 

This role will be the key link between marketing and sales to support top of the funnel sales for a given target industry, working closely with sales and marketing counterparts on a demand generation strategy that drives both inbound and outbound leads.  You will have a sales target to meet and be responsible for outbound activity to achieve your target. 

The details... 

Sales Delivery (approx.. % of role breakdown – 50%) 

• Delivery of outbound campaigns, following an orchestrated sequence with the support of marketing. 

• Meet a monthly target based on your outbound activity. 

• Managing prospect lists, managing data, building campaigns within lead gen tools (eg. Salesloft) and the execution of those campaigns. 

• Qualifying inbound leads and creating opportunities that are fit to be passed to Sales Consultants. 

Demand Generation Strategy (approx. % of role breakdown – 50%)  

• Working with segment-focused sales team members, become an expert in your assigned industry (eg. Gaming/Payment Providers/etc). 

• Researching prospects, target personas, and the segment landscape to assist with lead scoring and account based marketing. 

• Building prospect target lists using business development tools. 

• Build strategies using clear and defined KPIs and ROI. Specific campaigns that are built and delivered as part of the strategy should have trackable metrics and align with your overall strategic objectives. 

• Own data management for prospecting. 

Other key areas of focus 

• Develop, manage and maintain excellent relationships with stakeholders 

• Data-driven approach – base strategy on facts rather than opinions 

• Demonstrate ROI on all activities 

Skills, Knowledge & Expertise 

• Have at least 2 years of experience as a sales development representative in a fintech, SaaS tech company, or financial business. 

• Enjoy working in a fast paced environment & thrive within it 

• Delivered demand generation activities, meeting individual and team targets. 

• Delivered a segment-led approach to outbound resulting in improvement in key team KPIs 

• Understands different demand generation and sales development techniques 

• Proficiency in Hubspot or similar CRM 

• Have a positive winning mindset