Sales Development Representative

We are seeking a motivated and energetic Sales Development Representative (SDR) to join our dynamic sales team in EMEA. As an SDR, you will be the first point of contact for potential clients in, playing a crucial role in generating and qualifying leads for our sales pipeline. The right candidate will be a self-starter able to stay focused on their priorities while still working within a highly collaborative team, and who is willing to be creative and think outside of the box to achieve the broader team and company goals. This is an excellent opportunity for someone looking to start their career in sales and make a significant impact in the EdTech industry.

KEY RESPONSIBILITIES  

• Initiate contact with potential customer schools through cold-calling, outreach and responding to inbound leads 
• Educate leads on the value of Faria and nurture them until they are qualified and ready to talk with a Schools Consultant 
• Schedule meetings and introduce leads to their new point of contact 
• Support the Sales team with pre-conference outreach (calls and emails) 
• Work closely with Marketing and follow up with prospects on marketing campaigns 
• Persistent drive to call and email schools each day 
• Maintain detailed documentation of leads and contribute to improving data accuracy in Salesforce CRM 

Over the course of a normal week, you would have:

• Researched prospects
• Sent up to 100 prospecting emails.
• Had at least 20 phone conversations with stakeholders.
• Updated the CRM
• Collaborated with sales teams on their sales plan for the region

What are we looking for? 

Prior Experience & Requirements

• 1+ years of experience in sales, marketing, or telemarketing  
• Experienced with and excited to do a high volume of cold outreach 
• Proven track record of building rapport with prospects, pinpointing customer needs, and articulating the value of a product/service 
• Strong written and oral English communication skills with careful attention to detail.
• Interest in EdTech and desire to make life better for students and schools.
• Eagerness, competitive attitude, & ambition to achieve.
• Demonstrated competence / Self-learning.

Future Milestones

• Internalised Faria Habits & Routines.
• Internalised sales processes encompassing
• Proven Commitment during Crisis

Competency & Character

• Identify and resolve problems in a timely manner - gather and analyse information; develop alternative solutions; know when to escalate complex situations to a Solutions Consultant or Manager.
• Synthesise complex or diverse information - collect and research data; use intuition and experience to complement data.
• Balance team and individual responsibilities - support everyone’s efforts to succeed.
• Understand business implications of decisions - display orientation toward profitability; demonstrate knowledge of market and competition; align work with strategic goals.
• Demonstrate independence and reliability - respond to management direction; take responsibility for own actions; commit to getting the job done; report activities, campaign statuses and leads; resolve questions through correct channels with urgency; post clear written notes according to company templates and standards. 

Success Metrics

• Lead Generation Metrics: number of leads generated; number of qualified leads
• Outreach and Engagement Metrics: number of outreach activities; response rate; meeting booked
• Conversion Metrics: LTO conversion rate; LTC conversion rate

• Base salary is based on experience, and performance bonuses are based on KPIs.
• Monthly Health & Wellness Allowance
• Office lunch & team socials
• Professional Development opportunities
• Unlimited book budget.
• Additional benefits such as pension and 25 days holiday also apply.

All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

ABOUT FARIA EDUCATION GROUP

At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we lead the way in international education systems and services.

We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous standards for data protection and security, ensuring first-class training and support for modern international schools.

Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.