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Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
What a Sales Development Representative does at Visa:
Demand Generation Strategy (approx. % of role breakdown – 25%)
- Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets
- Researching prospects, target personas, and segment landscape to assist with lead scoring and account based marketing
- Building prospect lists of who you will be targeting, using business development tools
- The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives
- You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targets
Demand Generation Delivery (approx. % of role breakdown – 60%)
- Delivery of holistic demand generation activity, outbound and inbound lead generation
- Managing your prospect lists, building and executing campaigns within lead generation tools
- Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultants
Segment Research (approx. % of role breakdown – 15%)
- You will endeavour to stay up to date on the industry and businesses within your segments. You will assist with any segment research into areas such as industry trends, latest developments, etc that will assist with developing sales leads
- As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospects
Other key areas of focus
- Develop, manage and maintain excellent relationships with stakeholders
- Data-driven approach – base your strategy on facts rather than opinions
- Demonstrate ROI on all activity
- Regularly build, manage, monitor and refresh pipeline of prospects for all target segments
- Share key insights from your discovery work with your peers, to inform future prospecting and segmentation
- Continuously analyse campaign performance to improve the quality and warmth of leads
- Achieve quarterly opportunity target and KPIs
Why this is important to Visa
This position will be the key link to support top of the funnel sales for a given region, working closely with the sales and marketing counterparts on a demand generation strategy that drives both inbound and outbound leads.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
What you will need:
• Experience in the SaaS/payments space
• Enjoy working in a fast-paced environment & thrive within it
• Delivered demand generation activities, meeting individual and team targets
• Delivered a segment strategy resulting in improvement in key team OKRs & KPIs
• Adhere to team processes and practices
• Have a positive winning mindset
• Native/fluent English & Spanish language skills
• Strong written, verbal and interpersonal skills
What will also help:
• Understanding of different demand generation and sales techniques
• Used Salesforce, Microsoft Dynamics, Eloqua and Hubspot
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
