SaaS Sales Development Representative (SDR)

As a Sales Development Representative (SDR), play a key role in uncovering opportunities, building genuine connections, and setting the stage for success across our new business pipeline. This role offers a clear progression path and the chance to make a visible impact from day one.

Join an exciting and high-performing team at Skillcast, and help shape the future of compliance and learning. We combine cutting-edge technology with consultative expertise to drive meaningful growth for our clients and our business.

Skillcast is a B2B provider of e-learning and staff compliance management. We help companies train and motivate their employees to act with integrity and comply with laws and regulations. Our clients come from all sectors, but financial services is a major focus. 

Office Location: City of London, on a hybrid working pattern 

Base salary: £35,000 per annum plus competitive commission plan

Key Responsibilities

Outreach & Channel Strategy

• Drive proactive lead generation through targeted outbound calling initiatives, utilising your expertise to identify and engage potential prospects effectively. 
• Execute nurturing campaign strategies tailored to the nuances of the SaaS industry to attract and effectively qualify potential B2B customers
• Use multi-touch outreach campaigns using email, calls, LinkedIn, and video to reach prospects in ways that resonate.
• Harness data to prioritise the right conversations — focusing on the leads who show genuine interest.
• Adapt the approach to each individual, engaging prospects through their preferred channels.

Lead Qualification & Engagement

• Qualify inbound MQLs to generate high-quality appointments for the business development team. 
• Apply seasoned judgment to qualify and disqualify new business opportunities, conducting thorough conversations via phone and online. 
• Respond to high-intent leads quickly and thoughtfully, ensuring every conversation is timely, relevant, and personal.
• Create meaningful first impressions that turn curiosity into opportunity.
• Be the lead connection with potential clients, understanding their compliance needs, and identifying where Skillcast can make a difference.

Technology & AI Integration

• Embrace AI and automation tools to personalise communication, boost productivity, and stay ahead of the curve.
• Utilise our internal systems, like our CRM platform, to record and manage pipeline activities, ensuring accurate tracking of qualified opportunities and seamless coordination within the Skillcast sales ecosystem.
• Use technology creatively to build scalable, high-quality outreach sequences that reflect each company’s unique context.

Reporting & Collaboration

• Collaborate closely across Sales, Marketing, and RevOps, helping shape the messaging and ensure seamless alignment across teams.
• Collaborate with the sales and marketing teams to build and execute comprehensive outbound prospecting campaigns, qualify inbound leads and effectively manage the sales pipeline.  
• Share insights and best practices to strengthen collective success — from campaign feedback to prospect trends.
• Contribute ideas and energy to team meetings, training sessions, and ongoing improvements.

Want to apply? Here is what we need from you:

• Minimum of 2 years SDR experience within the SaaS industry, selling to B2B clients
• Proven track record of Lead Generation and Technical Pre-Sales
• Experience and proficiency in using Sales tools  (LinkedIn; HubSpot; SalesNav, Cognism, etc.) to drive business generation and enhance productivity. 

• Expertise in navigating complex organisational structures to identify key decision-makers and understanding customer needs to qualify potential customers effectively. 
• Ability to articulate ideas, share best practices and communicate confidently and persuasively with senior and middle management stakeholders. 
• Driven and proactive attitude to learning new products and techniques for sales generation 
• Driven, go-getter attitude with a curious and proactive mindset  
• Proven track record of being target-driven, enthusiastic and able to deliver consistent results towards business growth. 
• Strong organisational skills with a methodical approach to workload planning and ensuring efficient and effective task execution in a fast-paced, digital set-up. 
• Excellent interpersonal skills, enabling seamless collaboration and relationship-building both internally and externally. 
• Extremely self-motivated, with the ability to thrive independently and as a strong contributor within a team environment. 

Benefits 

• Join a growing PLC business in a thriving and innovative sector. 
• Hybrid working – a minimum of 2 days per week at our office and 3 days per week working independently and proactively from home. 
• Competitive salary 
• 28 days holiday (full-time) plus Bank Holidays 
• Contributory Pension 
• Life Assurance 
• Health Care Plan upon completion of probation 
  

You should live within commutable distance of London and be eligible to work within the UK. 

To submit your CV for this role, please click 'Apply for this job'.
Deadline for applications:  Monday 8th December 2025