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Awin

Sales Manager B2B (f/m/d)

Posted 15 Days Ago
Be an Early Applicant
London, Greater London, England
Senior level
London, Greater London, England
Senior level
The Retention & Growth Executive focuses on retaining customers and expanding the portfolio through upselling, cross-selling, and contract negotiations. They will collaborate with various departments, oversee customer migrations to new MarTech contracts, and achieve set targets in line with growth strategies. Involvement in contract drafting and risk analysis is also key to this role.
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Purpose of Position

Our newly defined Retention & Growth Team is responsible for two keys areas;

  1. Retention of customers to ensure sustainable continuity
  2. Growth of our portfolio in line with GP and ARR targets

With retention in mind, this team will lead the migration of customers onto MarTech commercials as part of our business transformation.

Alongside this the team will also be the home for revenue optimisation through the methods of; upselling customers to a higher Platform Offer or Service Package, cross-selling additional services or add-ons, expanding into new markets or opening-up additional programmes, or alternatively downgrading customers to a more suitable Platform Offer or Service Package that meets their needs.

The R&G Manager role is responsible for overseeing the migration and therefore negotiation of customers to new MarTech contracts at local market level, and achieving the targets set by their R&G Team Leader.

The role will report directly into their local R&G Team Leader who will support with direct line management and training, with the wider team reporting back to the Global Migration Manager focussed on R&G team alignment on things like processes and progress reporting.

The role at its core will require ownership of customer relationships on the topic of renegotiations, upsell, and downgrade opportunities – ending in signed contract.

For the purpose of Retention & Growth this role will be expected to liaise with many other departments within the business including Client Services, GtM, GBOps, Legal, Info-sec, Finance and our technical teams to name the most common.

The R&G team are committed to working as a virtual team – exchanging knowledge, aligning processes, and delivering data and insights from their teams. This team is also likely to support other market R&G teams where needed and therefore not isolated to one single market support.

Key Tasks

  • Drafting, reviewing and executing agreements (including but not limited to Contracts, Renegotiations/Renewals, Upgrades, Downgrades, Non-Disclosure Agreements, Partner or Third-Party Agreements, etc.).
  • Negotiating directly where appropriate with client contacts with a view to reaching a mutually agreeable solution that remains within our MarTech strategy and connected to our GP and ARR targets.
  • Work to personal targets set by your local R&G Team Leader, reviewing and reporting on progress across all accounts
  • Running risk & opportunity analysis sessions with the local market Client Services teams to better understand the target customer set and recommended approach
  • Collaborate and communicate regularly with the other in-market R&G Managers, attending team huddles at both local market and virtual R&G team level
  • Leading/involvement in existing business RFP’s, coordinating required teams and overseeing the delivery of this to the customer.
  • Completing and coordinating any contract queries within your scope including but not limited to; Security Audits, DPA’s and Voucher connect agreements.
  • Liaising with the group legal department on any non-standard advertiser contract amends as required to minimise Awin exposure and risk.
  • Working closely with the Finance team to ensure adherence to broader finance and risk requirements, such as revenue recognitions, pricing and discounting policies, etc., with a clear understanding and ability to evaluate the economic impact of terms and term options.
  • Developing and implementing procedures in line with our business strategy for contract management and administration and, where appropriate, contribute and consult on other company policies and procedures.
  • Providing guidance on contractual matters internally, including contracting practices and processes.
  • Communicating clearly with all parties the relevant information, including status updates and signed contracts.
  • Adhere to correct contract administration, records, and documentation including receipt and control of all contract correspondence, changes, status reports, etc.

Skills & Expertise

  • Affiliate marketing experience ideally in a customer facing-facing role.
  • Awareness of your local market competitor landscape and Awin Offering (MarTech Vision, Offers and Service Packages).
  • Strong verbal communication skills.
  • You have a thirst for knowledge and can work under pressure.
  • You are driven with a commercial mindset.
  • Proven problem-solving skills.
  • Proven negotiating and persuading skills.
  • Local market language required.

Our Offer

  • Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
  • Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
  • Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
  • Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development. 


Established in 2000, Awin is proud of our dynamic, social and inclusive culture.

Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.

Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.


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Awin London, England Office

2 Thomas More Square, Wapping, , , England, United Kingdom, London, United Kingdom, E1W 1YN

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