Arabelle Solutions, part of the EDF Group, is a global leader in nuclear turbine island technologies, providing innovative low-carbon power solutions from the world’s most powerful operating steam turbine to modular SMR-optimized designs, along with generators, pumps, heat exchangers, and controls. Its technologies are used in one-third of nuclear power plants worldwide, supported by a team of 4000 and continue growing experts across 16 countries.
Our cultural pillars define how we work together: Team, Expertise, Ownership.
We collaborate fully and value the spirit of teamwork, where every skill is recognized to create innovative and effective solutions. Guided by safety and integrity in all we do, we take ownership of our actions and results.
The centralized Marketing Communication function within Group Communications ensures a consistently high-quality external presentation of Arabelle Solutions with the ability to support and plan for longer-term growth initiatives and deliver consistent external marketing material across the organization.
Reporting to Head of Group Communication and working closely with Product management & Marketing, Sales and Business Development and External communications the role can operate strategically to deliver impactful, effective and consistent marketing material and messages that resonate with the target audience and meet business needs.
As a centralized planning and execution function the role takes a holistic approach to ensure our messages reach the target audience in a consistent and effective manner delivered to the highest standard.
Given the planning required for external campaigns and event lead times this role will include a significant forward-planning element to ensure the maximum impact and best value for money.
Oversee Marketing Deliverable to Support Growth
Create and release marketing material and content to support brand awareness for growth initiatives.
Ensure marketing materials support company key messages and a clear value proposition, including:
- Create and oversee company and business unit marketing assets
- Presentations, flyers/ brochures etc.
- Develop messaging for key markets ensuring alignment with overall positioning
- Oversee content creation to support high-profile initiatives including white papers and award submissions (etc.).
Planning and execution of flagship events
- Evaluate and negotiate the most appropriate sponsorship/ booth opportunities for key events identified by business development/ sales.
- Plan and manage event execution including relevant marketing material, booth design and logistics, ensuring alignment with messaging for each market and consistent high quality.
Integrated Advertising Campaigns
Develop and run integrated advertising campaigns supporting growth initiatives. Including paid and organic social, online/ print advertising, paid articles/ interviews and sponsorship (as appropriate).
Evaluate engagement formats and content for direct client engagement such as podcasts, articles, direct mail/ newsletters, educational webinars.
Centre of marketing excellence to support teams
- Support teams including product management, engineering or local offices with their external material to ensure it is aligned with corporate messaging while adapting for target audience (e.g. local or technical).
- Work closely with teams to ensure a consistent external tone, language, style and overall standard for external material (presentations, articles/ papers). Including edit material.
- Support Sales and County teams with best practice for smaller events.
- Create an asset bank of approved videos and images, company descriptions etc. for external by other teams.
- Evaluate success and ensure learning across organisation.
Profile
You are a strategic, business-oriented, and highly collaborative marketing communication professional with a deep understanding of the B2B nuclear/energy landscape
You excel at translating complex technical products, services and solutions into compelling commercial value propositions.
As a Senior Manager, you are comfortable navigating matrix organizations, managing diverse stakeholder expectations, and leading both internal teams and external agencies to drive tangible business growth.
Key Professional Skills
B2B Strategic Marketing: Proven ability to design, implement, and monitor comprehensive global marketing and communication strategies aligned with sales growth and branding.
Content Strategy: Expert-level skills in producing or contributing to high-value content (whitepapers, case studies, webinars) tailored to reach multiple B2B decision-makers (engineers, procurement officers, project management, C-level executives).
Advertising and Paid Social (specially LinkedIn): Expert in designing, executing, and optimizing high-performing advertising and paid social campaigns, with a strong focus on LinkedIn Campaign Manager (sponsored content, InMail, lead gen forms) to target precise B2B energy decision-makers and build executive thought leadership.
Website Management & UX: Solid experience in managing websites with a focus on products and solutions, optimizing pages for conversion, and leveraging SEO/GEO to maximize organic and paid visibility.
Engaging Messaging and visual content, including Proven ability to leverage immersive 3D animations, interactive product simulators, and virtual tools to visually simplify complex B2B energy solutions.
PR as part of the marketing mix: Experience in managing brand reputation, media relations, and extenral communications as part of integrated campaigns to promote key business objectives.
Soft Skills & Leadership
Business Partner Mindset: You act as a strong ally to the Sales and Business Development teams, understanding their constraints and turning expectations in concrete supports.
Technical Curiosity: Ability to quickly grasp highly technical concepts and simplify them for various audiences without losing accuracy.
Leadership: Excellent interpersonal skills with the ability to influence and align multidisciplinary teams, local business units, and executive committees.
Experience Requirements
Experienced in B2B marketing communication, with at least 3–5 years in the nuclear energy sector or a closely related industrial field.
Languages: Native-level proficiency in English (both written and spoken) is mandatory, as this role involves international collaboration. Fluency in French or another European language is a strong asset.
Join a committed team making a difference by delivering cutting-edge technologies in support of sustainable nuclear energy.
Join us and work with global teams to support global customers ! At Arabelle Solutions, we have team members of more than 49 nationalities spread across 16 countries.
At Arabelle Solutions, we know diversity makes teams and business stronger.
