Research Lead - Marketing Analytics & Insights

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

Research Lead - Marketing Analytics & Insights
Location: London (onsite)

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The Marketing Insights & Analytics team is tasked with proving and improving the value of X as well as demonstrating the value of our audience to the marketplace. Our team seeks to understand how consumers think, feel, and behave on X. Through a combination of ad campaign measurement and market-facing thought leadership projects, we use data to uncover who our audiences are and how they react to advertising. Recent examples include demonstrating the brand impact value of our Amplify ad products as well as showing how X is the go-to social platform for Olympics content.

What You’ll Do

The Research Lead - Marketing Insights & Analytics position is for candidates with several years of advertising research and audience insights experience. Candidates should also have a bachelor’s degree in behavioral or quantitative social sciences or a related subject. In addition, they have had approximately two year’s worth of experience managing more junior researchers. You will lead a team, with significant autonomy/ownership, that’s responsible for delivering insights and ad effectiveness measurement. You will own senior internal and external stakeholder relationships across most verticals. Consequently, the role will require close partnership with several sales vertical leaders and other partner function leads, such as Business Marketing, Legal, Business Development and more. These partnerships will require you to establish and articulate clear points of view on a variety of topics within the ads measurement space (e.g. MMM, MTA, conversion lift, brand lift, etc.) and insights space, create and lead prioritized bespoke research for several verticals, coordinate internal quarterly business reviews across verticals within your purview (as needed), and clearly communicate opportunities and challenges to all primary stakeholders, all with a high degree of independence. You will be responsible for the development and growth of your team in their day-to-day campaign measurement work, thought leadership efforts, projects and communications with their stakeholders. You will also be a player-coach, where you will both manage / prioritize the work of others, but also facilitate the delivery of day-to-day client deliverables.

Who You Are

• You have a strong quantitative background

• You have experience leading and/or executing the development of research frameworks to explore a collection of hypotheses

• You have experience using statistical techniques to draw insights from data you then use to make informed recommendations

• You have a client-responsive, customer service mindset; this is a role that blends analytical acumen with interpersonal skill

• You have experience and strength in maintaining internal and external relationships autonomously

• You have a strong comfort level in external-facing settings (e.g. presenting research to clients)

• You are able to simply explain complex concepts to senior stakeholders

• You are a self-starter who takes initiative (e.g., could connect with colleagues outside of reporting lines in different geographies for knowledge sharing)

• You can balance the need for quick turnaround with longer-term strategic efforts

• You have strong teamwork and collaboration skills (e.g. could manage a project, or broader relationship, with a 3rd-party vendor)

• You have a passion for consumer internet and social media

• You have experience managing and/or mentoring more junior researchers in order to support their professional development

• You’re willing to travel to visit clients

• You’re willing to be a player and coach (i.e. hands on keyboards to get stuff done)

• You’re able to navigate ambiguity in a high-paced, startup environment

Requirements

• BA/BS degree required, preferably in social sciences, statistics, or related quantitative field. Graduate degree preferred

• 7+ years of quantitative media research, market research, or analytics experience

• 2+ years of managing/mentoring research analysts

• Experience using descriptive and inferential statistical techniques to draw insights from data

• Experience with Structured Query Language (SQL) on large-scale data sets

• Experience using statistical packages (SAS, SPSS, STATA, R, Matlab), or general programming experience is preferred.

• Prior experience at an insights/analytics vendor, advertising agency, or on an ad sales research team is a plus